Best opportunity for brand IPL: Franchises see boost in TV revenue even for shortened event


Shortened or full-scale? At home or abroad? The questions are many for Indian Premier League franchisees desperate for a decisive statement from the Board of Control for Cricket in India on the fate of the league which, they believe, will get unprecedented TV viewership if it happens.

With Cricket Australia repeatedly stressing on the “unrealistic” challenge of hosting the 16-team T20 World Cup in October-November, the likelihood of having the IPL has increased significantly in a year gone haywire by the Covid-19 pandemic.

“Considering the current situation, there are too many complications in hosting the T20 World Cup with 16 teams. Organising the IPL won’t be easy too. It has to be at a place which has adequate infrastructure, both on and off the field,” Kings XI Punjab co-owner Ness Wadia told PTI.

The ICC recently pushed its final decision on the T20 World Cup to next month but the BCCI has already zeroed in on the September-October window for the tournament. Kolkata Knight Riders CEO Venky Mysore, during a media event last week, spoke of his opposition to any tinkering with the format of the league but not all IPL stakeholders agree.

Considering the situation around the pandemic, KKR are happy with a curtailed edition even though Mysore said…

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