- Google Cloud and $21 billion data analysis company Splunk are teaming up in a partnership that highlights the push toward a hybrid cloud and multi-cloud strategy.
- Splunk still uses Amazon Web Services, but said it is expanding to Google Cloud to lay the foundation to offer its clients more capabilities.
- It’s a significant win for Google Cloud, which is currently at the No. 3 behind Amazon and Microsoft in the battle for dominance in cloud computing.
- “It broadens our reach into enterprise segments,” Google Cloud CEO Thomas Kurian told Business Insider. “It broadens our reach into a critical IT community.”
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Google Cloud and Splunk are unveiling a new alliance that highlights what businesses that moved to the cloud have discovered: sticking to one platform often won’t cut it.
Splunk, a $21 billion analytics powerhouse which helps businesses quickly process huge amounts of data, said its customers will soon be able to access its tools on Google Cloud.
Splunk has been using Amazon Web Services and will continue to do so, but the company needed more capacity and capabilities to serve its clients, CEO Doug Merritt said.
“We are really excited that we are on our journey to be multi cloud and that we’re able to partner with Google Cloud as our first expansion beyond the initial footprint that we’ve been focused on within AWS for so many years.”
It’s a significant win for Google Cloud, which is currently at the No. 3 behind Amazon and Microsoft in the battle for dominance in cloud computing.
“It broadens our reach into enterprise segments,” Google Cloud CEO Thomas Kurian told Business Insider. “It broadens our reach into a critical IT community.”
The cloud is the fast growing trend that lets businesses set up networks on web-based platforms, allowing them to scale down or even abandon in-house data centers.
But a newer trend, called hybrid cloud, has emerged in the last few years as businesses encountered the limitations of moving all their stuff to the cloud and sticking to just one cloud platform.
Many businesses that set up networks in the cloud are now also keeping huge chunks of their data and applications in in-house data centers. Part of this trend is the push toward a multi-cloud approach where businesses look to expand their network on more than one major platform.
“Like I think most other companies out there, hybrid cloud strategy is critical,” Merritt said. “Google has a whole host of capabilities that’s differentiated from the other players…So being able to have the additional capabilities that Google offers, in addition to what we’re getting from AWS, I think, continues to serve our customers more effectively.”
The hybrid cloud trend has allowed Google Cloud to highlight its strengths in AI and machine learning which have become critical in the cloud wars.
Google Cloud last week reported a 52% jump in revenue in the first quarter, outperforming its parent company’s ad business.
“Where we’re getting attention and interest from customers is our strengths in data processing and analytics,” Kurian said.
But Kurian also complimented Google’s chief rivals, saying their competition benefits businesses looking to embrace the cloud.
“They’re great companies like Microsoft,” he said. “We think it broadens customers’ choice.”
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