8 YouTube stars share how much money they get paid for every 1,000 views on average

Marina Mogilko

  • YouTube’s Partner Program allows influencers to earn money off their YouTube channels by placing ads within videos. 
  • Google places these ads and pays a creator based on factors like a video’s watch time, length, and viewer demographic.
  • Business Insider spoke with eight YouTube creators about how much each of them earn on average for every 1,000 views. 
  • Click here for more BI Prime stories.

Creators on YouTube earn a certain amount of money for every 1,000 views they get on a single video.  

How much money YouTube pays a creator for every 1,000 views is called the CPM rate, which stands for cost per mille (Latin for 1,000). CPM rates vary between creators, and no creator consistently has the same rate.

This number can vary based on a variety of factors, like the type of viewers the video attracts, how long the video is, and the content. Some videos that contain swearing or copyrighted music can be flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all).

Creators with at least 1,000 subscribers and 4,000 public watch hours in the past year are eligible to apply for YouTube’s Partner Program, which lets them put ads in videos. These ads are filtered and placed by Google (called AdSense).

Advertisers usually pay more for an informative, business-related video than a vlog-style video. The rate also depends on seasonality, with lower CPM rates at the start of the year and higher ones toward the end.

Some subjects, like talking about money on YouTube, often can boost a creator’s CPM rate by attracting a lucrative audience. For instance, personal-finance creator Marko Zlatic told Business Insider that his audience is valuable to advertisers because they usually are in a high income bracket and care about finance. 

Business Insider spoke with eight YouTube creators about how much each of them earn on average for every 1,000 views. 

Here’s what they said:

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Shelby Church — between $2 and $5

Shelby Church is a YouTube creator with 1.4 million subscribers.

In general, Church’s No. 1 source of revenue as an online creator is brand sponsorships and No. 2 is Google-placed ads in her videos.  

Last year, she realized that if she extended her videos to over 10 minutes, she could include more ads and earn more money. She said she usually includes one pre-roll ad before the video (which is the default on YouTube), and two ads within the video, three or four minutes apart. Her videos are typically about 10 to 12 minutes.

Her videos over 10 minutes long generally made $5.00 per 1,000 views, while the videos under 10 minutes usually made $2.00 per 1,000 views, she told Business Insider in January. 

Read the full post: How much money YouTube paid a creator with 1.4 million subscribers during 2019

 

 

Marina Mogilko — between $4 and $14

Marina Mogilko has three YouTube channels: a language channel, a lifestyle channel, and a business channel.

She told Business Insider that her business channel was more appealing to advertisers than her other two channels because of the type of content, thus making more per view in Google AdSense revenue.

Some YouTube creators will label their content as “educational” or “business” to raise their rates, she said, but in her experience, YouTube’s algorithm is smart enough to know whether a video is educational or not. 

Mogilko makes an average $14.17 per every 1,000 views on Silicon Valley Girl, her business channel, she told Business Insider in March. Her language channel, Linguamarina, makes an average of $5.56 per 1,000 views. Her third channel, the lifestyle one, makes even less than that, at $4 per 1,000 views.

Read the full post here: A YouTube creator breaks down the ad revenue rates for each of her 3 channels, and why one is a lot higher

Austen Alexander — between $7 and $9

Austen Alexander is a YouTube influencer with 135,000 subscribers and an active-duty sailor for the US Navy.

Alexander started his channel in 2016, and now he posts videos like “A Day in the Life of an Enlisted US Sailor,” (800,000 views) and “Ms. Bikini Olympia Attempts the US Navy Physical Test” (3.6 million views).

His channel earns between $7.70 and $9.50 on average for every 1,000 views, he told Business Insider in Novemeber.

Alexander increases his videos’ watch time (how long a viewer watches a video for) by building up the anticipation at the start of a video, he said. He enables every ad option on his videos, which include banner, preroll, and midroll ads. He also adds an “ad break” in the middle of a video, which he said has helped his earnings.

Read the full post here: A YouTube star and active-duty US Navy sailor shares how much money a video with 1 million views makes him

 

Natalie Barbu — between $7 and $20

Natalie Barbu is a 22-year-old social-media influencer and YouTube creator with 227,000 subscribers. 

She started her YouTube channel about eight years ago, while she was in high school. She’d post videos talking about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she said.

On average, her CPM rate ranges from $7 to $20 with her business-related videos earning more per view, she said in February. 

Barbu graduated with an engineering degree from NC State University and said while she was attending college, she began to take her channel more seriously. She would post one video to her channel a week about her college life experiences and what it was like to be a girl studying engineering, she said. 

Read the full post (and watch the video): CRASH COURSE: An influencer explains how YouTube ads work, her advice for making more money, and how much she earns

Jade Darmawangsa — between $8 and $15

Jade Darmawangsa is a YouTube creator and entrepreneur.

Darmawangsa, 18, has 311,000 subscribers on her channel, which she launched in 2015. 

In 2018, YouTube featured Darmawangsa for 24 hours on its worldwide trending page as a “Creator on The Rise.” 

Today, she helps other social media influencers and young creators build channels and businesses online. 

Her average CPM rate is between $8 and $15, she said in March. 

“The reason for the higher CPM is due to my audience demographic and niche,” she said. “My content is largely business related, therefore it attracts advertisers with larger budget.” 

Ruby Asabor – between $10 and $20

Ruby Asabor is a 22-year-old YouTube content creator and motivational speaker.

She has 140,000 subscribers on her YouTube channel, Lavish Ruby, which she started four years ago, and today she has established several revenue streams around her digital business. 

Asabor’s finance- and business-related videos target an older audience, which is favorable to Google’s advertisers. Her average viewer is someone who cares about financial education and the advertisements that play in her videos will often be for banks or stockbrokers, she said. These advertisers pay more than others because there are fewer videos on YouTube that attract their target audience.

Her average CPM rate on YouTube is between $10, to mid-$20, she said in February. 

Read the full post: A recent college grad living in New York says she makes a 6-figure income as a YouTube influencer. She broke down how she does it.

Marko Zlatic — $20 and $27

Marko Zlatic is a fiance YouTuber with 318,000 subscribers. 

He started his channel two years ago and now he posts videos twice a week to YouTube about personal finance, stocks, and real-estate investing.

He is part of a community of YouTubers who film videos dedicated to teaching their audiences about personal finance — which can make creators more money than many other subjects.

His average CPM rate on YouTube is between $20 and $27, he said in March. 

“A big part of my income is that ad revenue,” Zlatic told Business Insider. “It’s scary not knowing if that’s going to go away. You really have to keep pumping out good quality content.”

Read the full post: How much YouTube pays for a video with 100,000 views, according to a personal-finance creator

Roberto Blake — $21

Roberto Blake started posting videos to YouTube in 2009, sharing Photoshop tutorials and the best equipment for starting a channel. 

Shortly after, his online business became his full-time career, and today he posts mostly business and tech-related videos to his channel, which now has 436,000 subscribers.

Blake earns money through brand sponsorships, affiliate marketing, ads in his videos, and business coaching. He has previously worked with brands like Samsung, PayPal, and HP on sponsorships.

Blake’s YouTube videos about business and finance tend to earn him more money per view than others because they bring in an older audience demographic which is valuable to advertisers. 

His channel maintains an average $21 CPM rate, he said in March. 

Check out this post for how much money he earns per sponsorship on LinkedIn: How influencers can make money on LinkedIn, according to a creator who has worked with brands like Adobe and PayPal on sponsored posts