Female focused wealth firm Ellevest was founded by one of the most powerful women on Wall Street and has raised $80 million from investors like Melinda Gates and Eric Schmidt. We talked to 12 insiders about why it's tough to run a niche startup and compete against bigger rivals.

[ad_1] Four years after its public launch and nearly $80 million in outside funding later, women-focused digital wealth manager Ellevest’s $635 million in assets trails rival robo-advisers. That Ellevest, co-founded by wealth management industry veteran Sallie Krawcheck, hasn’t had more …

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