- Salesforce is cancelling all its events for the rest of 2020 and making them virtual, including its annual Dreamforce conference.
- Dreamforce is the cloud giant’s largest event of the year, with over 170,000 attendees at the 2019 event.
- This also applies to other Salesforce events, including Tableau Conference 2020, Tableau Conference Europe, TrailheaDX India and its World Tour customer events.
- Salesforce said it made the decision as the “COVID-19 situation continues to evolve” and its “first priority is to help ensure the health and safety of our customers, partners, employees and communities.”
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Salesforce is cancelling all its events for the rest of 2020 and bringing them online, including its annual Dreamforce conference that typically takes place in the fall.
Dreamforce is Salesforce’s largest annual conference, held in San Francisco, where the cloud giant’s headquarters is located. The event usually draws up to 170,000 attendees, and has generated more than $150 million in annual spending for the local economy, according to the San Francisco Chronicle.
This comes as the coronavirus pandemic has already canceled or moved online many tech conferences and tech company events in this past spring. Salesforce plans to move all upcoming 2020 events online, inlcuding Dreamforce, Tableau Conference 2020, Tableau Conference Europe, TrailheaDX India and its World Tour customer conferences.
“As the COVID-19 situation continues to evolve, our first priority is to help ensure the health and safety of our customers, partners, employees and communities. With this in mind, we have decided to reimagine our events through the end of the year in new and virtual ways,” Salesforce wrote in a blog post.
It already took a similar approach with its World Tour Sydney event in March, and said the event, normally attended by 11,000 people, turned into one “viewed by 80,000 people.”
Salesforce says it will refund all passes purchased for upcoming events and will refund all sponsorship fees.
Salesforce isn’t the only tech company to cancel future events amid concern about the coronavirus pandemic. Facebook has canceled all events with more than 50 people through June 2021.
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