Lori Loughlin's daughter Olivia Jade is getting back into influencer marketing on Instagram, as her parents face charges in the college-admissions scandal


Olivia Jade Instagram

  • Olivia Jade Giannulli, whose parents Lori Loughlin and Mossimo Giannull have been charged in the college-admissions scandal, appears to be ramping up her influencer-marketing efforts on Instagram.
  • In the past 24 hours, Jade posted links to two Amazon pages in her Instagram Story using affiliate-marketing links that suggest she could earn a commission from resulting sales. 
  • Jade also reshared a photo of herself posted by Kim Kardashian West’s shapewear brand, Skims.
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Influencer Olivia Jade Giannulli — whose parents, Lori Loughlin and Mossimo Giannulli, have been charged in the college-admissions scandal — appears to be ramping up her influencer-marketing efforts.

In the last 24 hours, the social-media star, who goes by Olivia Jade to her more than three million followers across YouTube and Instagram, added two affiliate-marketing links to her Instagram Story from the company RewardStyle. Jade also reshared a photo of herself promoting Kim Kardashian West’s new shapewear brand, Skims.

Jade and Skims did not respond to requests for comment from Business Insider.

In Jade’s Instagram Story, she promoted a light that projects a version of the night sky onto a ceiling. “My lights are from Amazon!” Jade wrote in her Instagram Story. “I’ll have a swipe up link if u want em,” she added. 

Jade’s links both briefly redirect to the domain RStyle.me, owned by RewardStyle, before landing on Amazon. If one of her followers ends up buying a BlissLights Sky Lite for $59.99, the use of the affiliate-marketing links from RewardStyle suggests Jade would receive a commission.

RewardStyle has a partnership with Amazon, in which Amazon pays RewardStyle and influencers it works with a percentage of any completed sale. RewardStyle did not comment on the particular rate for Amazon, but said each retailer had a different negotiated rate, typically between 5% and 20%.

Olivia Jade has made a tentative social-media comeback as her parents’ trial approaches

Jade’s parents were accused of paying $500,000 to guarantee her (and her sister’s) admission to USC. They have pleaded not guilty to the charges brought against them and will likely start their trial in October. 

Jade has been active on Instagram while her parents’ case has worked its way through the legal system, but the influencer has been relatively quiet on YouTube, only posting one video there in the past three months after announcing she was going to begin vlogging again.

She has also periodically posted links to brands on Instagram, like Adina’s Jewels and Boys Lie, though it was unclear in those instances whether it was a paid promotion.

But the use of affiliate-marketing links, and Jade being featured in an Instagram Story from a high-profile brand like Kardashian West’s Skims, suggests a more concerted effort to reenter the influencer economy. 

Jade previously had deals with Sephora, TRESemmé, and Amazon, but they cut ties with her after the college-admissions scandal broke.

For more on how brands and influencers are interacting on Instagram and other platforms, check out these other Business Insider Prime stories:

  • An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she charges: Influencer Macy Mariano shares a copy of the most up-to-date version of her media kit, which she sends to brands when pitching sponsorship deals.
  • The best ways to make money on Instagram, according to 4 influencers: We spoke with four Instagram influencers: Caitlin Patton, Jehava Brown, Katy Bellotte, and Julia Engel — about their digital businesses. 
  • How to edit Instagram photos according to ‘Tezza,’ the professional influencer and creator of a photo app with over 3 million downloads: Tezza created the app as a way to share her photo-editing tips and the photo filters she uses with her followers.
  • How TalentX plans to rule TikTok, starting with 32 influencers and a Los Angeles mansion: TalentX Entertainment is eyeing brand partnerships, merchandising, live events, and television and film development for its roster of TikTok stars.
  • How Cash App went viral on TikTok by leveraging an original song and hiring influencers who it advised to make fun of ‘how broke you are’: Cash App generated millions of impressions on TikTok by hiring members of the Hype House and other influencers to promote a song about the app.

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