- The YouTube channels that lost the most subscribers in 2019 show how the platform has evolved and how creators that once dominated during the early days of YouTube have taken a backseat to pursue other opportunities.
- Business Insider looked at the 16 YouTube channels that lost the most subscribers in 2019, according to data provided by the social-media analytics site, Social Blade.
- Some stars who lost a ton of followers, like Zoe Sugg, Tyler Oakley, and Bethany Mota, are less active on YouTube and have successfully broken out into traditional media, launching brands and products to sustain their digital careers.
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The YouTube channels that lost the most subscribers in 2019 show how the platform has evolved and how some creators that once dominated during the early days of YouTube have recently put less energy into it.
Some YouTube stars on this list like Zoe Sugg, Tyler Oakley, and Bethany Mota, are now less active on YouTube and are pursuing other ventures.
Sugg, known online as Zoella, launched her channel in 2007 and built a career online from her massive success on YouTube. Since then, Sugg has published multiple books and launched a drugstore beauty and skincare line. Sugg hasn’t posted a YouTube video to her main channel Zoella since June 2018. She posts occasional vlog-style content to her second channel and is active on Instagram and Instagram Stories.
Sugg’s brother and boyfriend also appear on this list.
Here are the 16 YouTube channels that lost the most subscribers based on subscriber growth, according to data provided by the social-media analytics site, Social Blade. We removed anomalies that came from Vevo channel changes and creators who removed all their videos from a channel. The channels are listed in order of least to most lost subscribers in 2019.
SEE ALSO: The 21 YouTube channels that gained the most subscribers in 2019, from T-Series to MrBeast
Charles Raynor, known as Wolfie online, is a 26-year-old comedian and rapper from Canada who posts comedy videos to his YouTube channel.
Subscribers: 7.6 million
Subscribers lost in 2019: -219,932
Joe Sugg, known as ThatcherJoe online, is an English YouTuber who started his channel in 2012.
Sugg’s online career launched off the success of his YouTube channel and today he appears in more traditional media programs and British TV shows. In 2018, Sugg was the first social-media star to appear on the dancing competition, Strictly Come Dancing, and recently he performed in the London production of Waitress.
Sugg is the brother of Zoe Sugg, who is also on this list.
Subscribers: 8 million
Subscribers lost in 2019: -228,667
14. Alfie Deyes
Alfie Deyes is an English YouTube star who launched his career online in 2009 with the YouTube channel PointlessBlog (now called Alfie Deyes).
Since launching his channel 10 years ago, Deyes has since switched the style from story time and comedy videos with friends, to interview-style content and videos of his podcast “The Secret’s Out.”
Over the past few years, Deyes has been more active on his second channel “Alfie Deyes Vlogs,” sharing bits of his everyday life and living with his girlfriend, Zoe Sugg.
Subscribers: 3.8 million
Subscribers lost in 2019: -234,442
The 24-year-old Canadian YouTube creator Meg DeAngelis, who is known online as MayBaby, launched her YouTube channel in 2008.
DeAngelis shares lifestyle, beauty, and how-to content to her main channel about once a month, and uploads occasional vlogs to her second channel “More Meg.”
Subscribers: 4.9 million
Subscribers lost in 2019: -235,392
5incominutos is an entertainment YouTube channel based in Brazil that’s run by Kéfera Buchmann, a Brazilian actress and writer.
Buchmann’s career launched from her YouTube channel, which was the first female-led channel in Brazil to reach one million subscribers.
Subscribers: 10.9 million
Subscribers lost in 2019: -245,492
The YouTube channel Dosogas is based in Uruguay and features music videos and comedy sketches.
The last video uploaded to the channel was posted six months ago and has 1.4 million views.
Subscribers: 5.5 million
Subscribers lost in 2019: -272,442
10. Tyler Oakley
Tyler Oakley started his YouTube channel in 2007 and the success of his popular videos launched a broader entertainment career.
Today, Oakley posts weekly LGBTQ+ content, Q&A’s, challenges, and interviews with celebrities on his channel. He’s known as an author, YouTube and documentary star, podcast host, and LGBTQ activist.
Subscribers: 7 million
Subscribers lost in 2019: -282,752
Internet star Caspar Lee is a British-South African YouTube creator and the cofounder of the influencer marketing platform Influencer.
Lee began his YouTube career in 2011, posting comedy skits and videos with friends.
Subscribers: 7 million
Subscribers lost in 2019: -284,912
Bunny Meyer, known online as grav3yardgirl, posts weekly beauty and fashion videos, like testing products and hacks.
Meyer launched her channel in 2010 and filmed videos about paranormal experiences and trips to graveyards. She’s since transitioned to videos about beauty and makeup, and last year filmed a YouTube series with creator Shane Dawson titled, “MY YOUTUBE CHANNEL IS DYING? – GRAV3YARDGIRL” where she discussed the downfall of her channel and experiencing creator burnout.
Subscribers: 8 million
Subscribers lost in 2019: -287,179
7. Jen Smith
Jen Smith is known for her rise online through the popular YouTube channel PrankvsPrank and BfvsGf with her former boyfriend Jesse Michael Wellens. The two launched the YouTube channel PrankvsPrank in 2007.
After they broke up in 2016, Jen took over the BfvsGf YouTube channel and renamed it Jen Smith.
Subscribers: 8.8 million
Subscribers lost in 2019: -288,387
Founded in 2000, Machinima was an online entertainment and video game network.
The network was acquired by Warner Bros. in 2016, and after AT&T acquired Warner Bros. in 2018, Machinima was moved to AT&T’s multi-channel network Fullscreen.
Following the company’s reorganization, Machinima stopped making new videos and all of the content on its YouTube channel was set to private in January 2019.
Subscribers: 12 million subscribers
Subscribers lost in 2019: -310,186
5. Bethany Mota
Bethany Mota launched her online career in 2009 under the name Macbarbie07.
Mota rose to fame on YouTube from her beauty, fashion, and lifestyle videos like makeup tutorials, clothing hauls, and DIYs.
Mota, now 24, posts occasionally to her YouTube channel and has since appeared in Dancing with the Stars and launched a clothing line at Aeropostale that has generated $50 million in sales.
Subscribers: 10 million
Subscribers lost in 2019: -320,365
4. Priyanka Chopra
Indian actress, singer, and film producer Priyanka Chopra is one of India’s highest-paid and most popular celebrities.
She has a YouTube channel under the same name which she launched in 2014. Chopra has 19 videos uploaded to her YouTube channel.
Subscribers lost in 2019: -352,454
밴쯔 is a South Korean food and ASMR YouTube channel that launched in 2013.
ASMR, which stands for autonomous sensory meridian response, refers to the tingles in your brain and spine some people feel when they hear certain sounds.
The channel contains videos of people eating food like ramen.
Subscribers: 2.6 million
Subscribers lost in 2019: -395,753
InfantiLandia is a children’s YouTube channel based in Spain.
The channel posts stop-motion animation videos, as well as claymation and playmation videos for children.
Subscribers: 8.9 million
Subscribers lost in 2019: -409,034
Zoe Sugg, known online as Zoella, launched her career online in 2007 with her beauty, fashion, and lifestyle YouTube channel and blog.
Sugg lives in the UK and has since launched multiple books, a beauty and skincare line, and other products.
Sugg hasn’t posted a video to her main YouTube channel “Zoella” since June 2018. She’s active on her second channel “Zoe Sugg,” where she posts occasional vlogs. Currently, she runs the social-media marketing studio, A to Z Creatives.
Subscribers: 11.5 million
Subscribers lost in 2019: -429,401