- Apple has scheduled an event for March 25, when it’s expected to introduce new services focusing on video streaming and news subscriptions.
- Sales of Apple’s iPhone have been slowing.
- Though Apple is likely to announce its video service this month, the service is not expected to launch until the spring.
Apple made headlines recently when it sent out media invites to a March 25 event, where it’s widely expected to unveil its long-rumored video service and a news-subscription platform.
An expansion of digital services is critical as Apple looks to boost revenue in other business areas to counteract slowing iPhone sales. The company said in its earnings report from January that iPhone sales had plummeted by 15% during the holiday quarter, and only about 16% of iPhones in use are expected to be upgraded to new models this year, according to a note from the Bernstein analyst Toni Sacconaghi published last month.
So as we gear up for Apple’s next big event, here’s a look at everything we’re expecting the company to announce.
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The unveil of Apple’s long-rumored Netflix rival.
The new streaming-video service Apple will reportedly announce is expected to steal the show on March 25. The event invite even teases this with a tagline saying “It’s show time.”
The service is expected to provide access to shows operated by Apple and programs from other popular media companies. Apple is in talks with CBS, Showtime, HBO, and Starz, among others, but Netflix and Hulu haven’t signed on, according to Bloomberg. It’s expected to be similar to Netflix and Amazon Prime’s video service in the way that it operates, and it would eliminate the need to download separate apps for each network.
The new video platform would be integrated into iPhones, iPads, and Apple TVs, the report says, and is likely to include mostly partner content at launch, since Apple’s programs are still under development. Apple is aiming to launch the service in April or early May, CNBC reported, but Variety says it could come closer to summer or fall.
Apple’s big leap into video entertainment will be reportedly be accompanied by appearances from A-list celebrities.
The company has invited Reese Witherspoon, J.J. Abrams, Jennifer Garner, and Jennifer Aniston to attend the event, according to Bloomberg — Variety reports that Jane Krakowski and Hailee Steinfeld will also attend. It’s unclear whether any celebrity guests will have a presence onstage or will attend only as audience members.
A first look at Apple’s new shows.
Apple will also show clips from the new original series it plans to launch on the video platform, according to Variety. One such preview is expected to provide a glimpse into a drama about a morning news show network starring Witherspoon, Aniston, and Steve Carell.
Apple has already reached deals with high-profile names in its effort to create original programs, reports indicate. The company has signed a multiyear contract with Oprah and is reportedly working with M. Night Shyamalan on a thriller and Steven Spielberg on a revival of the Amazing Stories anthology series, according to Variety and The Wall Street Journal.
See the rest of the story at Business Insider