Kings XI Punjab rope in Tata Motors Prima

New Delhi, 17 April-2014 (PTI):  IPL franchise Kings XI Punjab today announced Tata Motors Prima as their title sponsor even as its total tally rose to an impressive 14 sponsors.

Kings XI Punjab rope in Tata Motors Prima

English: Tata Prima Truck by Tata Motors

Tata Prima Truck by Tata Motors (Photo credit: Wikipedia)

The franchisee has on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year. The franchisee has on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

Fraser Castellino, COO, Kings XI Punjab said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. ”

Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors said,”We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL”.

Tata Motors Prima is the Title Sponsor while Trip Factory and Prayag Bath Fittings are Official Team Sponsors. Arise India has come on board as the Mobile Handset Partner and Kingfisher as the Good Times Partner. Britannia is the Official Goodness Partner, while Pepsi is the Official Beverage Partner.