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I helped launch an 'Uber for lawn care' startup that failed miserably. This is exactly how I knew when to give up — and how we were able to pivot to launching a multimillion-dollar company within the same year.

Ninety percent of startups fail. It’s a fact of startup life.  David Jackson is a founder of one of those failed startups. He co-founded Roost, “basically Uber for lawn care,” in 2013. While they were getting positive feedback, and seemed …

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