Microsoft takes big challenge with Windows 10

Goes from 8.1 to 10 to demonstrate how much change users can expect from the tenth version. Krishna Bahirwani speaks to industry leaders for their take
What top technology companies have to say

“We congratulate Microsoft on the launch of Windows 10. We are very excited to be associated with Microsoft in bringing about form factor innovation and best-in-class performance through devices for a host of dynamic consumer needs. Windows 10 will be the most comprehensive platform ever. The collaboration with Microsoft enables Acer to launch PCs ahead of time that work with some of Windows 10’s more advanced features. Our Windows devices are designed for both work and play. Acer’s consumer and commercial product lines will be on display running Windows 10, including our newly launched Aspire E5-573 notebook which comes in 5 exciting colors. Our new range of notebooks and convertibles have hardware which is best suited to support Windows 10. The new OS will enable users to make best use of our touch based devices alongside the traditional keyboard and touchpad.” – Mr. S. Rajendran, Chief Marketing Officer, Acer India

“Incredible technology innovation has been one of ASUS’ core beliefs and we have been jubilant to deliver it to our consumers so far with support from our much valued and long-standing partner Microsoft. With Windows 10, Microsoft has created a unique product that enables consumers to embrace the future while retaining the familiarity of the past. Together we will be able to deliver a more cohesive experience to our consumers with Windows 10; providing them with the best of both hardware and OS.” – Mr. Peter Chang, Regional Head, South Asia & Country Manager, System Business Group, ASUS India

“Dell and Microsoft have a long and successful history and over the years, we have helped redefine the PC industry. We are sure that Windows 10 will revolutionize the very concept of personal computing and we are excited to work closely with Microsoft to take personal computing to the next level.” – Mr. P. Krishnakumar, Vice President, Consumer & Small Business, Dell India “Working closely with Microsoft, we designed all our 2015 products to be ready for Windows 10. As a result, customers who purchased or plan to buy a 2015 Windows PC from HP should have a smooth transition to Windows 10. We have a strong relationship with Microsoft and together we believe in offering best computing experience for our customers.” – Mr. Ketan Patel, Director, Personal Systems, PPS, HP India

“Microsoft is one of our most valued partners and we are very excited about the Windows 10 launch. Based on the initial reactions so far, we are confident that it will be able to witness significant traction in India. We are
looking forward to working with Microsoft to enhance the value proposition for our consumers and maintain our leadership across categories.” – Mr. Sandeep Parasrampuria Director, iBall

“The launch of Windows 10 is an exciting moment for Microsoft and the whole technology industry. Intel looks forward to bringing new computing experiences for consumers across India with the combination of Intel processors and Windows 10.” – Mr. Sandeep Aurora, Director Marketing and Market Development, Intel South Asia.

“With Windows 10, computing is set to get more personal, productive and connected. We are glad to partner with Microsoft in bringing this forth to the Indian markets. All our existing Tablets, IdeaPads and IdeaCentre AIOs, ThinkCentre products and ThinkPad Edge series which run on Windows 8.1. can be upgraded to Windows 10. In addition to this, we will be launching a new product portfolio that includes the Yoga series, Z5170 and G5080, ThinkPad X260, ThinkPad T450P and Think Edge E450 that will be Windows 10 enabled. By enabling Windows 10 across these form factors, Lenovo is ensuring that consumers get the best out of their devices.” – Mr. Bhaskar Choudhuri, Director, Marketing, Lenovo India.

“Microsoft and Micromax, together, has been synonymous with innovation, productivity and durability for the Indian consumers. We believe that Windows 10 will only boost this positioning, especially on the backing of the different screen sizes presented by Micromax in partnership with Microsoft, the new Canvas Tab, Canvas Laptab & Canvas Lapbook devices shall shortly be featuring Windows 10. We wish Microsoft all the very best on the introduction of this next generation operating system.” – Mr. Vikas Jain, Co-founder, Micromax Informatics Ltd.

Analyst opinion

“Microsoft has a renewed and sharp focus on Windows environment and how it approaches new versions. One of the critical changes the company has made is to position Windows as a platform and bring to life Windows-as-a-service. To make this change real, the company has put in place is the Windows Insider Program to help gain feedback from millions of actual consumers and enterprises while the product is still in beta stage. This should help reduce bugs and hence the need for multiple patches post release.

Specifically for consumers, the company has a significant focus on the UI gestures and multi-tasking in Windows 10. This is particularly helpful in a cramped screen real estate and will help Microsoft gain momentum in the multi-screen play. More specifically, Cortana can well be expected to become a critical part for consumers – albeit not the first in its class, Microsoft’s approach is unique to how it can be used in the broader Windows environment. The company’s strategy to offer free upgrades is a welcomed one and will give free access to all those currently using a genuine and licensed copy of Windows 7 and 8 – this also includes free upgrade for those currently on Windows 8.1 mobile version. Greyhound Research believes this is the first step that the company is taking towards Windows-As-A-Service vision and Microsoft store will be at the forefront of this change.

For the enterprises, the adoption (as expected) will increase over the coming quarters and CIOs and other IT Decision Makers complete proof of concept and gain confidence from their ISVs and other OEM hardware partners. The better approach to security and patch updates is definitely going to be a plus for enterprises. The company has also done well to rope in key partners and OEMs who are currently in the process of building out devices and apps to the market. Another key change that will be definitive to Microsoft’s future is their focus on multiple screens and devices and give enterprises the flexibility to use their software in a near-interoperable manner.” said Mr. Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research

Microsoft Speaks

Bhaskar Pramanik, Chairman, Microsoft India said, “Windows 10 is the best Windows ever. Today, Windows 10 will be available across 190 countries as a free upgrade or with new PCs and tablets. It is more personal and more productive. It’s safer and more secure. And it’s familiar and always up to date. In India, more than 1500 retail stores across the country will help consumers move up to Windows 10. I am excited that many Indian and multinational partners are ready to offer a variety of Windows 10 devices.”

Vineet Durani, Director – Windows Business Group, Microsoft India said, “We are entering a new era of Windows. For the first time, we built Windows 10 alongside our customers – the feedback of more than 5 million Windows Insiders helped shape Windows 10. The response from Insiders in India has been overwhelming as well and we are excited to be bringing Windows 10 to India. And what better way to introduce it than by celebrating the Insiders and fans who played such an instrumental role in making this happen.”