Scientists have discover how words have a profound effect and jump start vision.
Research by Gary Lupyan, a University of Wisconsin-Madison psychology professor, has demonstrated the predictive process through manipulating the connection between language and vision in the brain.
The study shows words deeply effect, even on the first electrical twitches of perception.
Lupyan’s collaborator, Bastien Boutonnet of Leiden University in the Netherlands, showed people dozens of pictures from a group of 10 common objects or animals. Before each picture appeared, participants first heard a word or a nonverbal sound. The study subjects simply decided whether the word or sound matched the image.