India beats UK, Japan; ranks 9th in survey on highest no. of connected travellers

Mumbai(web team): A leading travel portal has ranked India ninth in the list of countries having the highest number of connected travellers, with the United Kingdom, Australia and Japan lagging behind.

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The survey found out that 45% of connected travellers usually use their smartphones to book activities for a trip, almost three quarters (72%) use them to look for restaurants while on vacation, and a third (34%) want their accommodation to offer mobile check-in.

The report by independent research firm on behalf of TripAdvisor reported on more than 44,000 global responses from travellers and the hotel sector. The online survey conducted from January 16 to February 2 spanning 32 markets and seven regions.

Commenting on the findings, Nikhil Ganju, country manager, TripAdvisor India, said, “Mobile is proving to be the ultimate game changer in the travel business. It is increasingly becoming the primary device to not only plan and book trips, but also to discover places to eat and things to do on reaching. The fact that a majority (72%) of connected travellers use their smartphones to look for restaurants and 67% use them to find attractions just reiterates the significance of the device in the travel journey. While mobile app bookings with respect to accommodations have seen an increase from 4% last year to 8% this year, it is only a matter of time before this proportion becomes the majority.”

The survey also shows that connected travellers are more likely to want their smartphones with them on vacation to organise their trip more efficiently (44%) and book accommodation on the go (37%). They are also more likely than the average traveller to use their smartphone for travel research while at their destination — 72% use to look for restaurants, 67% use to find things to do and 64% use it to read reviews.