Samsung is no longer the No. 1 smartphone marketer in India. Our own budget phone manufacturer Micromax now owns that crown being the first local brand to do that.
In a report published on February 3, Canalysis says that during the months October- December, Micromax has a market share of 225 where as Samsung has only 20%.
Hence Micromax not only the leading Smartphone seller in India, but the third leading marketers all over the world.
Canalysis explains Micromax success is due to “continuing appeal to mobile phone users upgrading to smartphones”.
After Micromax and Samsung, our local lads Karbonn and Lava come.
But Samsung didn’t accept their defeat.
They countered report by revealing figures from research firm Gfk which is based on actual sales. “Samsung’s volume market share in the October-December 2014 quarter was 34.3% and the value market share was 35.8%,” the release said.
Canalys says Micromax’s flagship line of products like the Canvas Nitro and Canvas Hue “has very effectively targeted” the Rs 9,000 to Rs 12,000 segment. As per its estimates for Q4 2014 in India, 23% of shipments were of devices priced under Rs 6,000, while 41% were of devices in the Rs 6,000 to Rs 12,000.
Canalysis analyst Doshi told Indian Express as following,
“While Samsung has been innovative in the premium-segment with the Galaxy Note and Galaxy S series, they are yet to show strong innovation in the low-cost segment of the smart phone market. With an influx of high spec affordable devices by Indian and Chinese vendors, and with each upping on the feature-set offered by its competitors, Samsung is quickly losing relevance in the mid-to-low price market, its market share has reduced gradually,”
Recently Micromax has launched Yu Yureka, which is a magic boy on its price.
We can hope they will remain as topper.
Forebs magazine has published : In India, Low-Cost Local Smartphone Maker Micromax Usurps Samsung’s No. 1 Spot