Messenger more popular among teens than Facebook, says study

Mumbai: Teens are increasingly spending less time on Facebook than on instant messaging apps, with many saying the social network is not as “cool” as it used to be, a new study involving 170,000 internet users says.

Messenger more popular among teens than Facebook, says study

As many as 50% participants in the study said they were using Facebook less frequently than they did in the past. When you look at just the teens in the US and the UK, 64% said they are spending less time on Facebook because they are bored, marketingpilgrim.Com reported.

27% of teens said Facebook is not as cool as it used to be. As many as 29% said they are not on Facebook as often. The study noted that teens are still communicating digitally, but now they are doing it via Instagram and messaging apps.

According to the GlobalWebIndex (GWI) Social Summary for Q3 2014, even though Facebook has more users, activity such as photo sharing and messaging has fallen off by 20% in the last two years. This could prove that apps are eating into Facebook’s business or maybe people are just getting bored with sharing their entire life in videos, pictures and 20 word blurbs.

The report found that although Facebook has a drop in active users, its Messenger is very popular among teens, leaving even WhatsApp behind as the most used messaging app.