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Mothers Day Campaigns 2020 tell stories that need to be told

Mothers Day Campaigns

Mothers Day Campaigns 2020 have filled the showcase with untold stories, a palette of poetry, nourishing symphonies, gratitude for all our mothers (maternal & others) and the ones nurturing the world along with their homes.

One of the most looked forward to the occasion that customarily observes several forms of storytelling and a substantial amount of ad spends, this year saw a fair amount of challenges such as minimized resources, issues with production & collaboration, and many more.

But brands and agencies have overcome all of these challenges, just like our mothers do every single day. Mothers Day Campaigns 2020 have come in better than anticipated, just like how our mothers raise us to be.

This year observed a flock of Mothers Day Campaigns dedicated to and themed around frontline caregivers and essential service providers, who along with nourishing their homes are also aiding the world.

Kotak Mahindra Bank’s #MomsOnDuty in a thumbstopper format, SBI Life Insurance’s #MummyKahanHai featuring four protagonists who have been paving the road to a better tomorrow during this crisis, and NIVEA India’s #ShareTheCare devoted to the ones who show us many ways to care.

Several brands also composed musical campaigns, such as Titan’s ‘Tune For Ma’ celebrates the day with the gift of music, by reviving their most recognizable signature tune – Mozart’s 25th Symphony with a line-up musicians remotely playing their parts and shooting the video.

Commenting on the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy mentioned, “I truly believe music is the second best thing to heal this world. The first of course is our Mothers”.

Rio Pads celebrates a distinct kind of maternal love, the one that involves reveling in the joy and the pride of motherhood without having given birth themselves.

Women who suffer from infertility due to irregular period cycles, hormonal imbalance, PCOD, and more of such issues also suffer from emotional distress along with the physical pain they endure. In the campaign #WhatMakesAMother, the brand features stories of women who have chosen to experience motherhood in their own way.

“The idea is to showcase this love and the story behind it and inspire other women to embrace their motherhood wholeheartedly in similar ways. You don’t have to give birth to be a mother. You are a mother by choice”, adds Kartik Johari, Vice, President, Nobel Hygiene.

Bajaj Electricals and few more brands showcase how our mothers’ lessons are coming in handy now more than ever. Ferns N Petals and Indian Oil tell us what our moms won’t.

Popular TV characters such as Chandler, Sheldon, Jake, Rachel, and more from the Comedy Central suite received letters with a desi twist from their fictitious Maa, in the social media campaign – #MaaOnCC by the channel.

ITC Vivel with its brand endorser Kriti Sanon indulge in a Spoken Word session. Along with Vivel, a number of other brands presented a poetic narrative.

Colgate India presents the story of ‘Sindhutai’ – The mother of orphans, who began her life by being an unwanted child, then abandoned and married at the age of 10, later pushed to the streets by her abusive husband, and ultimately gave birth to her child in a cowshed. Despite the bitter life conditions, she took on the responsibility to nurture and educate orphaned children and raise them to be good human beings.

The showcase is set with Mothers Day Campaigns 2020, let the stories unfold.

Also Read: Mom’s Magic Campaigns as comforting as moms and cookies


SBI Life Insurance

Kotak Mahindra Bank

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Kotak Silk salutes the incredible #MomsOnDuty who are fulfilling the duties of not just being a mom but also serving the nation at large. Happy Mother's Day! . . . #MothersDay #HappyMothersDay #mothersday2020

A post shared by Kotak Mahindra Bank Ltd (@kotakbankinstaofficial) on May 8, 2020 at 11:10pm PDT

Titan Watches India

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The power of Mothers and Music. India's leading musicians come together virtually, for a new take of an iconic tune. This Mother's Day, join us in making it special for your Ma! Surprise her with something nice and capture the moment. Post it with #TimeWithMa and tag us. Special surprises in store for select entries! To explore gifts for Ma, tap the link in bio. . . . . . . #MothersDay #GiftForMom #MothersDayGift #GiftsforMom #GiftsForHer #MomandMe #MothersDay2020 #Music #NewMusic #NowPlaying #SocialDistancing #TogetherAtHome #StayHome #TimeTogether #TitanWatches

A post shared by Titan Watches India (@titanwatchesindia) on May 6, 2020 at 2:45am PDT


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This Mother’s Day we are thanking those moms who are front-line caregivers and essential service providers. Moms who have given CARE a whole new meaning, by being a mom to not just their little ones. If you know of such a mom, do tell us about her in the comments below. And we will share our gratitude ! #ShareTheCare #ManyWaysToCare #MothersDay #MothersDay2020

A post shared by NIVEA India (@niveaindia) on May 8, 2020 at 10:50pm PDT

Standard Chartered Bank

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Mothers take care of everyone around them. This Mother’s Day, we thank all the warrior moms who are at the frontlines, for helping us through these tough times and being #HereForGood. Happy Mother's Day! #MothersDay2020 #MothersDay #HappyMothersDay #StandardChartered

A post shared by Standard Chartered Bank (@stanchartin) on May 9, 2020 at 7:23am PDT

The Rio Pads

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Women with PCOD are 3 times more likely to be depressed than a normal woman! Anuradha always knew she wanted to be a mom despite infertility being a problem. The courage and the selfless act of sharing her love is what makes her a mom. . . . #RIO #WhatMakesAMother #MothersDay #MothersDay2020 #Adoption #AdoptionStories #PCOS #Infertility #HeavyFlow #PCOD #Menopause #RIO #HeavyFlowPads #RIOHeavyFlowPads #PeriodProblems #StayHomeStaySafe

A post shared by The Rio Pads (@theriopads) on May 8, 2020 at 10:30pm PDT

ITC Vivel

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As you continue to multi-task with utmost precision even in these tough times, don't compromise with some 'me-time'. Don't forget to indulge in the things that bring you joy, that make you, YOU!⁣ ⁣ ⁣ #AbSamjhautaNahin #VivelxKritiSanon #KritiSanon #MothersDay

A post shared by Vivel (@vivelbyitc) on May 8, 2020 at 5:25am PDT

LIVA Fluid Fashion

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They say a mother understands what a child does not say, today let's tell them out loud. Join Us in making #MothersDay extra special for our mothers by telling them what's in our hearts. Share your message to your mom with the hashtag #CouldntHaveDoneItWithoutYou and tag us @livafashionin and @team_kangana_ranaut in your post/stories. #KanganaRanaut #LiveYourFlow

A post shared by LIVA Fluid Fashion (@livafashionin) on May 9, 2020 at 6:48am PDT

Ferns N Petals

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Mother's sacrifices narrated by children reminding us that we need to stop taking her for granted. Even if she says “it doesn’t matter”, it actually matters, we just fail to notice! Tag your Maa, tell her that she's the best, and watch her smile while tears shall roll down! . . . #MaaTuhjheShukriya #ThankYouMom #MothersDay #momandson #maa #mothersdayspecial #mothers_day #mothersday2020 #mothersdaygifts #mothersdaygiftideas #momslove #mom #momisthebest

A post shared by Ferns N Petals (@fernsnpetalsindia) on May 8, 2020 at 11:37am PDT

Lotte Choco Pie


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She is our best friend, our biggest secret-keeper and our supporter for life, it's time we become the same for her! This Mother's Day, become her constant supporter and help her #ListenToAFriend . . #happymothersday #mothersday #Friendsadultdiapers #adultdiapers #UrineLeakage #Incontinence

A post shared by FriendsDiaper (@friendsadultdiaper) on May 9, 2020 at 9:07pm PDT

Bajaj Electricals

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Lockdown mein ghar sambhalte waqt maa ki kayi baatein kaam aayin. This Mother’s Day, let's thank her. Comment, post a picture or share a simple video and tell us which learnings came in most handy. #GharSambhaaloMaaJaise #happymothersday #Mothersday2020 . . . . . #SSMothersDayWatch #MothersDayonMOM

A post shared by Bajaj Electricals Ltd (@bajajelectricals_ltd) on May 8, 2020 at 11:31am PDT


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They say, behind all your memories is always your mother's story, because hers is where yours begins. • Here's presenting heartfelt memories of the #IPRS family with their mothers with the song 'Maa'. Sung by the most soulful voice of our country, @SonuNigamOfficial written by the legendary @SameerAnjaanOfficial and composed by the brilliant @rajupsingh this song epitomizes the eternal bond between a mother and a child. • Tell us your favourite story with your mom using #MemoriesWithMaa and wish her a #HappyMothersDay! • @shankar.mahadevan @amaal_mallik @manojmuntashir @salimmerchant @salimsulaimanmusic @ehsaan @realhimesh @aamantrikha @adnansamiworld @anumalikmusic @moitrashantanu @ipritamofficial @amitabhbhattacharyaofficial @rakeshrnigam @thesajidwajid @mayurpuri @jatinpanditofficial @lalitpanditofficial @ramsampathofficial @vishalrbhardwaj @ankittiwari @lesleelewisofficial

A post shared by IPRS LTD (@iprsmusic) on May 9, 2020 at 5:07am PDT

Borges India

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From satisfying those cravings, to boosting health and immunity, #MaaKiTayaari has got it all covered. And Borges is proud to be a part of that tayaari. . . #HappyMothersDay #MothersDay2020 #MothersDay #MothersDaySpecial #MothersDayLove #MothersDayGift #Motherhood @officialsocialsamosa @madovermarketing_mom @socialmediadissect

A post shared by Borges India (@borges_india) on May 9, 2020 at 9:26am PDT

Comedy Central India

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Glucon-D India

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Hai nahi koi kaam jo inhe kar paaye slowdown! Saluting every ‘mom’ jo deti hai humari energy ko barabar ki takkar, jo hai #EnergyGharKi aur energy hum sab ki. This Mother’s Day, celebrate your mother’s unmatched energy by visiting the link in our bio & getting her a personalised digital pack. #EnergyOfIndia #MothersDay #mothers

A post shared by Glucon-D India (@glucondindia) on May 8, 2020 at 8:08pm PDT



Havmor Ice Cream

Ease Your Life

Colors Infinity

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They say a mother can be your best friend. But we say your best friend can be your #OtherMother. Who’s your other mother? #MothersDayOnInfinity #MothersDay #MothersDay2020 #mother #mothercare #mothernature #motherlove #motherday

A post shared by Colors Infinity (@colorsinfinitytv) on May 5, 2020 at 10:31pm PDT

Shoppers Stop

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Challenges are nothing when you've got mom-made courage to back you up! Appreciate your #LockdownQueen by commenting below that one learning your mom has passed down to you which helped you in the lockdown. We shall feature a select few on our page tomorrow! Let’s make it a Happy Mother’s Day for everyone! #MothersDay2020 #QuarantineWithMom #MomCelebration #MothersDayGifting #MothersDayGiftingIdeas #GiftCard #GiftsForMom #ShoppersStop

A post shared by Shoppers Stop (@shoppers_stop) on May 9, 2020 at 6:02am PDT

Reliance Fresh

Gem Selections

Aegon Life


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#ContestAlert Presenting to you the most-happening 'mom-n-you' song of the year — The Mamaearth Mummy Song! This Mother’s Day, let's groove together and let the world know how awesome our moms are! Share a video of your happy dance by tagging @mamaearth.in and using #MamaearthMummySong to win exciting prizes and gift hampers. #mamaearth #MothersDay #MothersDay2020 #HappyDance #happy #dancing #love #personalcare #beautycare #momsofinstagram #momandme #mymomandme #mothersdaygift #mothersofinstagram #mymomisthebest #dancingwithmom

A post shared by Mamaearth (@mamaearth.in) on May 8, 2020 at 5:58am PDT


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A Mom wears many hats, but the one she wears most often is that of a #Maagician. Moms have a knack for making the best out of tricky times, and always make sure we’re as happy as can be. Happy #MothersDay to all the Moms who go out of their way to bring magic into our lives! #mothersday #happymothersday #familyfirst #mothersday2020 #love #motherhood #mothers #familytime #moms #mom

A post shared by Luminous_Official (@luminous_officials) on May 9, 2020 at 7:57am PDT

VLCC India

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There is just one Bond which is the “MOTHER OF ALL OTHER”. Happy Mother’s Day! #VLCCSafetyFirst #SafeAtVLCC #VCare4U #VLCCCares #mothersday

A post shared by VLCC India (@vlccin) on May 9, 2020 at 10:18pm PDT

PayU India

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On Mother's Day, #PayU celebrates a mother's power to inspire her children, always striving to make them the best that they can be – while she also continues to achieve her own goals. #HappyMothersDay . . . #PayU #MothersDay #HappyMothersDay #mothersday2020 #motherslove #SocialSamosa

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