Netflix salary data reveals how much it paid for more than 30 roles across teams like marketing, product, and finance last year (NFLX)

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  • Netflix says it pays its employees at the top each worker’s “personal market,” estimated based on their role and qualifications.
  • With that policy, high performers in in-demand fields, like machine learning or data science, could see their pay rise faster at the streaming company than those in less sought-after roles.
  • Business Insider analyzed the US Office of Foreign Labor Certification’s 2019 disclosure data for permanent and temporary foreign workers to shed light on what Netflix paid employees for certain roles, including content, marketing, and engineering jobs.
  • Click here for more BI Prime stories.

Netflix and other Silicon Valley tech companies are known for paying their employees top dollar.

Netflix, in particular, says it pays its employees at the high-end of each worker’s “personal market,” which is based on their role and qualifications for the job.

With that policy, high performers in in-demand fields, like machine learning or data science, could see their pay rise faster at the streaming company than those in less sought-after roles at the streaming company.

“We avoid the model of ‘2% raise for adequate, 4% raise for great,'” Netflix’s current culture memo says. “Some employees’ market value will rapidly rise (due both to their performance and to a shortage of talent in their areas) while other employees may be flat year-to-year, despite doing great work.”

The streaming giant even says that it’s “healthy” for employees to interview for jobs at other companies to test their own market and to tell their managers about it.

Business Insider analyzed the US Office of Foreign Labor Certification’s 2019 disclosure data for permanent and temporary foreign workers to shed light on what Netflix paid employees for certain roles, including content, marketing, and engineering jobs.

The public data includes wage offers from Netflix from more than 65 foreign-labor certification applications that were submitted and certified in 2019. All the jobs were based in California.

According to US Department of Labor documentation, the offered wages in the disclosure data are the minimum amounts companies attested in foreign labor certification applications to pay specific workers. The wages are based on the average compensation that similar employees in each given job, industry, and with comparable qualifications are paid, which is known as the “prevailing wage.”

A spokesperson for the Department of Labor could not say by press time whether the wage ranges would include cash bonuses or stock options. 

Netflix normally doesn’t offer bonuses to employees. But it does allow employees to choose each year how much compensation they want in cash versus stock options.

Netflix declined to comment on this story.

Content and marketing — $150,000 to $250,000 annual base salary 

Netflix offered permanent and temporary (H1-B) workers in content and marketing roles base salaries of between $150,000 and $250,000 per year in 2019.

The average annual salary was roughly $184,000, spanning roles like:

  • Senior manager, international originals, kids and family, Latin America — $153,858
  • Manager, marketing operations — $153,858
  • Screening manager, originals publicity — $175,000 (permanent worker)
  • Manager, global creative marketing — $175,000 (permanent worker)
  • Chief marketing officer — $187,907
  • Manager, series post production, originals — $190,000 (permanent worker)
  • Manager, marketing, planning, and analysis — $190,944
  • Director, partner marketing — $190,944
  • Manager, partnership planning and analysis, US and Canada, Latin America — $230,006

Product and engineering — $190,757 to $500,000

Netflix offered permanent and temporary (H1-B) workers in product and engineering roles base salaries that ranged from $190,000 to $500,000 per year in 2019.

The average annual salary was roughly $333,000, spanning roles like:

  • Senior producer, game publishing  — $190,757
  • Senior engineer, partner engagement — $190,757
  • Manager, engineering — $240,843
  • Manager, data engineering — $240,843
  • Technical program manager, studio finance engineering — $240,843
  • Director, engineering — $241,696
  • Vice president, information technology — $227,817 to $329,365
  • Senior integrations architect, finance technology — $285,000 (permanent worker)
  • Senior software engineer — $290,000 to $475,000 (permanent worker)
  • Senior IT audit manager — $320,000 (permanent worker)
  • Engineering manager, studio programming — $380,000 (permanent worker)
  • Senior data engineer — $400,000 (permanent worker)
  • Product manager, studio finance — $500,000 (permanent worker)

Corporate and finance — $75,716 to $194,189

Netflix offered permanent and temporary (H1-B) workers in corporate and finance roles base salaries that ranged from $76,000 to $194,000 per year in 2019.

The average annual salary was roughly $134,000, spanning roles like:

  • Analyst, marketing finance — $75,716
  • Manager, international tax — $102,190
  • Analyst, international tax — $117,113
  • Senior accountant — $117,113
  • Manager, studio safety — $171,122
  • Specialist, business operations — $180,000 (permanent worker)
  • Manager, production finance — $194,189

Market research and analysis — $87,880 to $135,500

Netflix offered permanent and temporary (H1-B) workers in market research and analysis roles base salaries that ranged from $88,000 to $135,500 per year in 2019.

The average annual salary was roughly $125,000, spanning roles like:

  • Associate, content planning and analysis — $87,880
  • Manager, product line — $93,322 to $112,300
  • Manager, content planning and analysis — $163,072
  • Senior analyst, marketing systems — $129,917 – $135,500
  • Manager, content planning and analysis — $250,000

For more on Netflix’s business, see our coverage on BI Prime: 

  • Netflix insiders share how they feel about its internal ‘postmortem’ emails that detail why employees were fired to their coworkers: After firing an employee, Netflix explains its reasons for letting the person go in an internal “postmortem” email.
  • We identified the 54 most powerful people at Netflix. Here’s our exclusive chart of its top executives and their roles.: They include influential execs like Chief Content Officer Ted Sarandos, as well as some less familiar names, like Rochelle King, the vice president of creative production.
  • Exactly what it takes to get a job at Netflix, according to its head of hiring, former employees, and recruiting experts: Insiders share their best tips for navigating the hiring process, from how to prep for an interview to what to do if you don’t get the job.
  • How to get noticed by Netflix job recruiters who can help you get hired, according to company insiders: The first step is to craft your online persona to tell your professional story.
  • Netflix’s recruiting boss reveals the team the company is staffing up the most in 2020: Netflix’s creative-production team will be its biggest hiring priority.

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