Amazon's Black Friday 2019 sale has begun — save $28 on the Echo Dot, $45 on the Kindle Paperwhite, and $75 on an Instant Pot


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  • While Amazon has Prime Day to offer great deals in the summer, it’s certainly not going to hold back during Black Friday and Cyber Monday.
  • Amazon’s Black Friday deals are now live and run through Friday, November 29.  
  • Of course, all of Amazon’s popular devices and services (Echo, Fire TV, Ring, Kindle Unlimited, Audible, etc.) are prominently on sale.
  • Right now, the best deals on Amazon devices are $45 off the Kindle Paperwhite, $30 off the Fire HD 8 Tablet, and $28 off the newest Echo Dot.
  • Another couple of Amazon deals we’re excited about are $30 off the rarely discounted Apple AirPods and $51 off the new Fitbit Versa 2
  • We’re also keeping tabs — in as close to real-time as possible — on the best Black Friday deals available online at Walmart, Best Buy, Target, Nordstrom, and The Home Depot. Check out even more Black Friday store sales.

Black Friday is a big time of year to shop kitchen appliances, TVs, smart home devices, and other tech. You can shop Black Friday sales at a large variety of retailers, but more likely than not, you’ll find yourself lingering on one specific online shop: Amazon.

Amazon’s Black Friday deals can be found on the Black Friday Deals page, which updates frequently with new, limited-time deals, including Lightning Deals.

If you’re interested in any of the deals below now, we highly recommend taking advantage of them before they sell out. 

The best Amazon Black Friday deals of 2019:

  1. Best Amazon Echo deal: Echo Dot, $22 (originally $50) [You save $28] 
  2. Best ebook reader deal: Kindle Paperwhite, $85 (originally $130) [You save $45 + get a $5 ebook credit]  
  3. Best tablet deal: Fire HD 8 Tablet, $50 (originally $80) [You save $30] 
  4. Best streaming stick deal: Fire TV Stick with Alexa Voice Remote, $20 (originally $40) [You save $20] 
  5. Best music streaming deal: Amazon Music Unlimited: New members get four months for $1 (originally $32) [You save $31] 
  6. Best smart home deal: Ecobee Smart Thermostat, $199 (originally $249) [You save $50]
  7. Best DNA kit deal: 23andMe DNA Test – Health + Ancestry, $99 (originally $199) [You save $100]
  8. Best headphones deal: Sony WH1000XM3 Noise Cancelling Headphones, $278 (originally $350) [You save $72]
  9. Best earbuds deal: Jabra Elite 65T Earbuds, $100 (originally $170) [You save $70] 
  10. Best earbuds deal: Apple AirPods with Charging Case, $129 (originally $159) [You save $30]
  11. Best fitness tracker deal: Fitbit Versa 2, $149 (originally $200) [You save $51] 
  12. Best gaming deal: Nintendo Joy-Con, $60 (originally $80) [You save $20]
  13. Best kitchen appliance deal: Instant Pot Duo 80 7-in-1 Pressure Cooker, $65 (originally $140) [You save $75] 
  14. Best skin-care deal: Foreo Luna 2, $118 (originally $199) [You save $81]

What makes these deals great:

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  1. Echo Dot, $22 (originally $50) [You save $28] The most affordable Echo smart speaker gets even cheaper. At this price, you can stock up on a couple or more and spread them throughout the house. The Echo Dot is our pick for the best affordable smart speaker.
  2. Kindle Paperwhite, $85 (originally $130) [You save $45] + $5 ebook credit Prices won’t get any better on the most popular model of Amazon’s Kindle ebook reader, which makes reading on the go more convenient and enjoyable. To get your portable library started, you’ll also get $5 in ebook credit, and you can get three free months of Kindle Unlimited (if you’ve never signed up before). 
  3. Fire HD 8 Tablet, $50 (originally $80) [You save $30] This tablet balances affordability, versatility, and practicality. It already created great value at its original price of $80, but now it’s back at its lowest price — last seen during the holiday season in 2018. 
  4. Fire TV Stick 4K with Alexa, $25 (originally $50) [You save $25] The streaming stick that instantly turns your TV into a viewing platform for hundreds of thousands of shows and movies has never been more affordable. Both versions of the Fire TV Stick are 50% off during Black Friday, but for an extra $5, you might as well get a more vivid and crisp viewing experience with the 4K model. 
  5. Amazon Music Unlimited: New members get four months for $1 (originally $32) [You save $31] Amazon’s music streaming service normally costs $8 per month for Prime members, making this $1 deal (just $0.25 per month) a can’t-miss opportunity for anyone who loves listening to music. 
  6. Ecobee Smart Thermostat, $199 (originally $249) [You save $50] This is the lowest price available for a thermostat that has Alexa built in, an innovative sensor that adjusts settings based on the current room occupancy and temperature, and a sleek touch display. There’s also the option to bundle it with a smart light switch. 
  7. 23andMe DNA Test – Health + Ancestry, $99 (originally $199) [You save $100] 23andMe reliably offers this 50% off deal every year, but that doesn’t make it any less valuable. You can learn about your unique genes and ancestry from the comfort of your own home. 
  8. Sony WH1000XM3 Noise Cancelling Headphones, $278 (originally $350) [You save $72] One of our favorite pairs of noise-canceling headphones is at its best price ever. For under $300, you’ll get a powerful set of headphones that won’t only cancel out surrounding noise — they also feature “smart listening” that actively adjusts ambient sound based on where you wear them. 
  9. Jabra Elite 65T Earbuds, $100 (originally $170) [You save $70] These truly wireless earbuds have experienced many price fluctuations over the year, and now the price is at an all-time low. If you’re not into the look or expensive cost of AirPods, get these light yet powerful Jabra earbuds instead. 
  10. Apple AirPods with Charging Case, $129 (originally $159) [You save $30] AirPods don’t go on sale often, so when they do, you should take advantage of the opportunity. On Amazon, the new AirPods Pro are $15 off (now $235), but if you’re not looking to spend more than $200, the original AirPods are still a powerful and convenient alternative.
  11. Fitbit Versa 2, $149 (originally $200) [You save $51] Don’t miss out on the best price for the 24/7 heart-rate monitoring fitness tracker. You can choose from a few different colors — just make sure it’s not one of the special edition versions, which cost $30 more. 
  12. Nintendo Joy-Con, $60 (originally $80) [You save $20] Though it’s difficult to find deals on actual Nintendo Switch consoles during Black Friday, accessories like the Joy-Con are on sale for their lowest price ever. 
  13. Instant Pot Duo 80 7-in-1 Pressure Cooker, $65 (originally $140) [You save $75] As expected, many different Instant Pot models are on sale today, and the Duo 80 is at its best price ever. The 8-Quart cooker is perfect for families and large meals, though if you want the smaller 6-Quart model, it’s 50% off right now. 
  14. Foreo Luna 2, $118 (originally $199) [You save $81] Amazon currently offers the best price of all major retailers for the facial cleansing device that we love. It’s thorough and gentle, with a very long battery life. We already thought it was worth the original $200 price, so you shouldn’t pass up this $120 deal if you’ve been waiting to find it on sale. 

How we selected the best deals at Amazon:

  • We only chose products that meet our high standard of coverage, and that we’ve either used ourselves or researched carefully.
  • We compared the prices against other retailers like Target and Best Buy and only included the deals that are the same or better (not including promotional discounts that come from using certain credit cards).
  • All deals are at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsized value.

Shop more of the best Amazon Black Friday deals below. 

Amazon devices: Up to 50% off

Shop Amazon device deals

  • Fire 7 Tablet, $30 (originally $50) [You save $20] 
  • Fire HD 8, $50 (originally $80) [You save $30] 
  • Fire HD 8 Kids Edition, $80 (originally $130) [You save $50]
  • Fire HD 10 Tablet, $100 (originally $150) [You save $50] 
  • Kindle Paperwhite, $85 (originally $130) [You save $45] + $5 ebook credit (see all Kindle Black Friday deals here)
  • Amazon Smart Plug, $5 when purchased as a bundle with Echo Dot, Echo Dot with Clock, Echo, Echo Show 5, or Echo Studio [You save $20] 
  • Echo Dot, $22 (originally $50) [You save $28] 
  • Echo (3rd gen), $60 (originally $100) [You save $40] 
  • Echo Show 5, $50 (originally $90) [You save $40] 
  • Echo Show, $150 (originally $230) [You save $80] 

Amazon services and memberships

  • Amazon Music Unlimited: New members get four months for $1  
  • Kindle Unlimited: New members get three months for free, or six months for $29.97 
  • Get $10 in ebook credit when you spend $30 on ebooks
  • Prime Video: Prime members get 50% off rentals and purchases of new release movies

Laptops and tablets: Up to 40% off

Shop laptop and tablet deals

  • Acer Aspire 5 Slim Laptop, $260 (originally $350) [You save $90]
  • New Apple iPad (10.2-Inch, Wi-Fi, 32GB), $249 (originally $329) [You save $80]

TVs: Up to 45% off

Shop TV deals

  • Fire TV Stick with Alexa Voice Remote, $20 (originally $40) [You save $20] 
  • Fire TV Cube, $90 (originally $120) [You save $30] 
  • TCL 55-inch 4K Smart LED Roku TV, $280 (originally $600) [You save $320] 
  • See our article on the best Black Friday TV deals across the internet.

Smart home devices: Up to 40% off

Shop smart home device deals

  • Ecobee Smart Thermostat, $199 (originally $249) [You save $50] 
  • Ring Video Doorbell Pro + Echo Show 5 bundle, $179 (originally $339) [You save $160]
  • Wemo Mini Smart Plug, $16 (originally $35) [You save $19]



Headphones: Up to 30% off

Shop headphone deals

  • Sony WH1000XM3 Noise Cancelling Headphones, $278 (originally $350) [You save $72] 
  • Jabra Elite 65T Earbuds, $100 (originally $170) [You save $70] 


Gaming: Up to 50% off

Shop gaming deals

  • Nintendo Joy-Con, $60 (originally $80) [You save $20]

Tech accessories: Up to 40% off

Shop tech accessory deals

  • Aukey Quick Charge 3.0 6-Port Wall Charger, $18.69 (originally $33) [You save $14.31] 
  • Anker PowerWave 7.5 Wireless Charger Stand, $18 (originally $30) [You save $12]

Speakers: Up to 50% off

Shop speaker deals

  • Bose Soundtouch 300 Soundbar, $399 (originally $699) [You save $300]
  • JBL Flip 4 Portable Bluetooth Speaker, $60 (originally $80) [You save $20]
  • Sony SRS-XB12 Extra Bass Portable Bluetooth Speaker, $35 (originally $60) [You save $25] 

Smartwatches and fitness trackers: Up to 33% off

Shop smartwatch and fitness tracker deals

  • Fitbit Versa 2, $149 (originally $200) [You save $51]
  • Amazfit Bip Smartwatch, $68 (originally $80) [You save $12]


Kitchen appliances and tools: Up to 50% off

Shop kitchen deals

  • Ninja Foodi 5-in-1 4-qt. Air Fryer, $170 (originally $230) [You save $60]
  • Instant Pot Duo 80 7-in-1 Pressure Cooker, $65 (originally $140) [You save $75]
  • Vitamix 5200 Blender, $260 (originally $396.08) [You save $136.08] 

Home: Up to 40% off

Shop home deals

  • Quility 60″ x 80″ 15-Pound Weighted Blanket, $87.70 for Prime members (originally $109.70) [You save $22]
  • iRobot Roomba 675, $200 (originally $269) [You save $69], available at Amazon
  • Coway Mighty Air Purifier, $116 (originally $230) [You save $114]


Beauty and skincare: Up to 45% off

Shop beauty and skincare deals

  • Proactiv Solution 3-Step Acne Treatment System, $39.20 (originally $60) [You save $20.80] 
  • L’Oreal Paris Voluminous Makeup Lash Paradise Mascara 2-Pack, $13.18 (originally $20) [You save $6.82]
  • Mario Badescu Drying Lotion, $11.90 (originally $17) [You save $5.10] 
  • Foreo Luna 2, $118 (originally $199) [You save $81]

Health and personal care: Up to 50% off

Shop health and personal care deals

  • 23andMe DNA Test – Health + Ancestry, $99 (originally $199) [You save $100] (see all DNA kit deals for Black Friday here)
  • Philips Sonicare ProtectiveClean 5100 Electric Toothbrush, $60 with coupon (originally $90) [You save $30] 
  • Waterpik Electric Toothbrush & Water Flosser, $140 (originally $200) [You save $60]


Fashion: Up to 50% off

Shop fashion deals

  • Levi’s: Up to 40% off 
  • AmazonBasics: Up to 50% off men’s and women’s clothing

Pets: Up to 50% off

Shop pet deals

  • Furbo Dog Camera, $134 (originally $249) [You save $115], available at Amazon

See more Black Friday sales and deals

  • The absolute best Black Friday deals of 2019
  • The best tech deals of Black Friday 2019
  • Best Buy Black Friday deals 2019
  • GameStop Black Friday deals 2019
  • Kohl’s Black Friday deals 2019
  • Target Black Friday deals 2019
  • The Home Depot Black Friday deals 2019
  • Walmart Black Friday deals 2019
  • The best mattress deals on Black Friday 2019