Home / Tech / These are the best tech-themed and internet-inspired Halloween costumes in 2019, from Elizabeth Holmes to AirPods

These are the best tech-themed and internet-inspired Halloween costumes in 2019, from Elizabeth Holmes to AirPods

caroline calloway adam neumann elizabeth holmes

  • Halloween has spurred costume ideas based off of some of the biggest names and wildest headlines in the tech and internet spaces from this past year.
  • Additionally, tech CEOs like Facebook’s Mark Zuckerberg, and YouTube stars like Jake Paul and Logan Paul, shared pictures of their Halloween costumes on social media.
  • Stars in the non-tech space also got into the tech-inspired Halloween spirit: Lizzo channeled 23andMe’s DNA test kit, and Katie Couric donned a black turtleneck as Elizabeth Holmes.
  • Here are some of the best and most popular tech and internet-themed costumes from this year’s Halloween, from WeWork cofounder Adam Neumann to AirPods to VSCO girls.
  • Visit Business Insider’s homepage for more stories.

SEE ALSO: I spent a day following an Instagram influencer around New York City to see what her job was really like — and it was way more work than I expected

Elizabeth Holmes, the founder of failed blood-testing startup Theranos, was a big hit this year for Halloween, to the extent it may have caused a shortage of black turtlenecks around Silicon Valley. One person to get in on the trend was famed journalist Katie Couric.

Tweet Embed:
I want to collect your blood. #HappyHallowen 💉💉 pic.twitter.com/avOc3skvZg

Read more: Silicon Valley retailers are running out of black turtlenecks, and it could be because people are going as Elizabeth Holmes for Halloween

A venture capitalist with the firm First Round donned a cape and gold chain to be the email startup Superhuman.

Tweet Embed:
For @firstround Halloween 🎃 we dress up as portfolio companies…

Equal parts swagger + speed, I present to u — Me, a @Superhuman 🦸🏽‍♀️ pic.twitter.com/4g1Dv4dIhT


The CEO of Cloudflare — a tech company with a recently successful IPO — trolled WeWork by dressing up as ousted CEO Adam Neumann. Matthew Prince donned Neumann’s long hair and notable “Made by We” t-shirt.

Tweet Embed:
Thank you for the costume inspiration! Pretty incredible how quickly you can get a tshirt printed after seeing a clever Tweet on a lazy Sunday afternoon. pic.twitter.com/vPMlBlYJ7H


WeWork’s dramatic fall from grace inspired a multitude of costumes in time for Halloween. This alternate version of Neumann spoofed the WeWork’s cofounder billion-dollar buyout from the company.

Tweet Embed:
Halloween costume winner goes to @paulmarvucic as Adam Neumann pic.twitter.com/ARY94AgwW8

Read more: Former WeWork CEO Adam Neumann inspired some of the best Halloween costumes this year


Working on Halloween can be a little more difficult, however, if you’re honoring public transportation. A Twitter user dressed up as a MARTA bus, an ode to the transit system in Atlanta.

Tweet Embed:
When you’re a MARTA Bus but you still gotta earn that paycheck🚍💰 pic.twitter.com/K0O2ldVUn0


Arguably the most notable influencer of 2019, Caroline Calloway, was a popular pick for “Calloween.” People donned flower crowns, shirts reading “scammer,” and Yale plates to replicate the infamous influencer.

Instagram Embed:
Width: 540px

Read more: People celebrated ‘Calloween’ by dressing up as controversial influencer Caroline Calloway, donning flower crowns and ‘scammer’ shirts

Halloween also brought out the largest (and cutest) pair of AirPods ever known. Canadian TV personality Jessi Cruickshank dressed up her young twins as a pair of AirPods (the first generation), and even earned a Twitter shoutout from Apple CEO Tim Cook.

Tweet Embed:
Look like future pros to me! Happy Halloween! https://t.co/6R9CRWkynC


The 23andMe DNA testing kit was a source of inspiration from the queen of the DNA test herself, “Truth Hurts” singer Lizzo. The costume came with a sparkly swab, and opened up to reveal the DNA results: “100% that b—-.”

Instagram Embed:
Width: 540px


Washington, D.C.’s love-hate relationship with its city’s electric scooters was on full display with this Twitter user’s inventive costume of a Lime e-bike.

Tweet Embed:
Cash me outside @limebike @PoPville @DCist @washingtonpost @georgetowndc pic.twitter.com/raw3oLFQVt


Internet trends also spawned some of the most popular Halloween costumes this year. It’s likely you saw at least one or two VSCO girls out on the streets with their scrunchies, Birkenstock sandals, and Hydroflask water bottles.

Tweet Embed:
My mom and her coworkers dressed as vsco girls for Halloween 💀 pic.twitter.com/YcX3btlmfm


YouTube power couple Jake Paul and Tana Mongeau paid homage to another pair of famous YouTubers, Jeffree Star and Shane Dawson. “We dressed as the ppl that saved our careers,” Mongeau wrote in a tweet.

Tweet Embed:
we dressed as the ppl that saved our careers 😍😍😍😍😍 @shanedawson @JeffreeStar pic.twitter.com/CUX7SWT5rN

Read more: Tana Mongeau and Jake Paul dressed as Jeffree Star and Shane Dawson for Halloween because the YouTubers ‘saved’ their careers


Paul’s older brother, Logan, recreated Johnny Lawrence’s look in “The Karate Kid,” complete with a black karate gi and headband.

Instagram Embed:
Width: 540px


Meanwhile, YouTuber and former Vine star Liza Koshy posted her Halloween interpretation of Mahatma Gandhi. “Gandhi has done so much for the world…” Koshy wrote in the caption. “But what did we not see him do? This is life for him today.”

Instagram Embed:
Width: 540px

Read more: YouTuber Liza Koshy dressed up as Gandhi for Halloween and it’s the best thing you’ll see today

YouTuber Jaclyn Hill opted to go tongue-in-cheek this Halloween, dressing up as “cancel culture” following a disastrous launch of her own lipstick line earlier this year.

Tweet Embed:
Ok… @Jaclynhill … you got me with that one. 😂😂🤣 Who’s that blood from though? 🤔 The customers who found metal shards in their lipsticks? pic.twitter.com/JK3CC7BuhI

Read more: After her controversial lipstick launch, beauty guru Jaclyn Hill wore a ‘canceled’ Halloween costume at her annual party



This photo of Uber executives decked out in Halloween costumes was posted by New York Times’ reporter Kate Conger. CFO Nelson Chai was dressed as a helium balloon, and sources told Conger that CEO Dara Khosrowshahi is dressed as a “bug basher.”

Tweet Embed:
Uber’s CFO was a balloon for Halloween. You do absolutely love to see it! pic.twitter.com/RQihVIP9lG


Facebook CEO Mark Zuckerberg let his 3-year-old daughter, Max, pick out his family’s costumes this Halloween. The result was a four-person garden: Zuckerberg was a drop of water, wife Priscilla Chan was a bumble bee, and their two daughters were dressed as the sun and a plant.

Read more: Mark Zuckerberg dressed up as a drop of water for Halloween: ‘That’s what happens when your three year old picks the theme’