- French swimwear brand Vilebrequin said that it is “seriously considering” bringing back the design of its octopus print swimming trunks from 2014 after Jeff Bezos wore then on several occasions over the summer and created a frenzy online.
- According to a recent report from the fashion search site Lyst, shoppers searched for these trunks more than 4,000 times between July and August, and the brand saw a 105% rise in page views during that time.
- Because of this, the trunks were featured in Lyst’s top 10 ranking of the hottest menswear items from the summer.
- Visit Business Insider’s homepage for more stories.
Anyone who has frantically searched for a pair of Jeff Bezos’ octopus print swimming trunks this summer, only to find that they have long been out of stock, may finally be in luck.
A spokesperson for French brand Vilebrequin, the maker of these trunks, told Business Insider that it is “seriously considering” bringing this design back in future collections after Bezos was photographed in the trunks and created a buzz online.
Bezos’ trunks were sold as part of Vilebrequin’s 2014 Spring-Summer collection, which is now out of stock. They were also previously available at Amazon.
Dünyanın en zengin adamı Jeff Bezos, aynı mayoyu giyiyor!
Kız arkadaşı Lauren Sanchez ile tatil yapan dünyanın en zengin adamının 260 dolar olan Vilebrequin marka ahtapot desenli mayosuyla 3 kez fotoğraflanması amerikan basınına malzeme oldu. 🐙💰 pic.twitter.com/sMLK3uc3UX
— Just Look Men (@justlookmen) August 10, 2019
While you can still find variations of these octopus print trunks on Vilebrequin’s website, the colors and print are a little different. These cost $260 each, which is the same price as what Bezos’ were sold for in 2014, according to a company spokesperson.
Having a great time in the Balearics
Bezos’ trunks grabbed the internet’s attention over the summer when was photographed wearing them on several occasions during his glitzy vacation to Europe with girlfriend Lauren Sanchez. Sightings of his octopus trunks were first reported by The New York Post.
In one photo, Bezos and Sanchez are seen arm-in-arm walking through the streets of France’s Saint-Tropez, where Vilebrequin was founded. In another, Bezos wears the trunks aboard David Geffen’s $590 million superyacht, where he was seen hobnobbing with former Goldman Sachs CEO Lloyd Blankfein and model Karlie Kloss, along with her husband Josh Kushner.
In the weeks that followed, online shoppers then scrambled to find out where they could buy these online. According to fashion search site Lyst, there were more than 4,000 searches for these trunks between July and September, and the brand saw a 105% rise in page views during that time.
Because of this, the octopus print trunks made Lyst’s ranking of the hottest menswear items in the most recent quarter, joining Nike’s Air Jordan 1 Mid SE sneakers and Burberry’s train-ticket print-leather card case in the top-10 list.
Bezos appears to have a liking for the octopus, both as a food item and a fashion print. According to a D Magazine story, the Amazon founder once ordered octopus for breakfast and used it as an analogy for his company’s acquisition strategy.
SEE ALSO: Jeff Bezos’ $260 swimming trunks that he wore while partying on a $590 million superyacht with model Karlie Kloss are one of the hottest menswear items of the summer
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