- Italian fashion designer Brunello Cucinelli recently hosted a slew of tech executives at his home in Solomeo, Italy.
- But an image posted from the summit is being slammed after it was revealed that the two women present were added into the photo after the fact.
- The fashion house said in a statement that the doctored photo was created “when we realized we didn’t have a shot where all attendees were represented,” it had been approved by all the participants before it was posted, and that it “meant no harm or had any malicious intent.”
- Visit Business Insider’s homepage for more stories.
A photo featuring Italian fashion designed Brunello Cucinelli and a slew of tech executives is being slammed online for Photoshopping in the only two female executives present.
The photo, which Cucinelli posted to his personal Instagram account on May 30, features familiar faces like Dropbox CEO Drew Houston, LinkedIn founder Reid Hoffman, and former Twitter CEO Dick Costolo (Amazon CEO Jeff Bezos was also reportedly present, but is not in the photo).
But if you look closely, something appears to be off with the two female executives pictured, Peek CEO Ruzwana Bashir and Sunrun co-CEO Lynn Jurich. See for yourself:
In Solomeo, venuti da così lontano, voi Leonardo del terzo millennio mi avete onorato della vostra presenza. Insieme, seduti al bar come in un’antica scuola filosofica, dinanzi alla bellezza dell’antico paesaggio umbro, abbiamo dialogato con l’amabilità della pòlemos di Eraclito, intensamente, serenamente, immaginando già reale e vera quella fraternità di anima e di economia che il mondo attende per i prossimi secoli. In voi ho visto il genio di un giovane Leonardo e da voi mi attendo, come da lui attesero i nostri antichi padri, “invenzioni che significhino grandi cose”. Il terzo millennio vedrà opere innovative e durature. You, Leonardos of the Third Millennium, have come to Solomeo from so far away and honoured me with your presence. Together, sitting at the cafe as in an ancient school of philosophy, faced with the beauty of the Umbrian landscape, we have discussed with the kindness of Heraclitus’ pòlemos, intensely, serenely, bringing to life the brotherhood of soul and economics that the world expects for the coming centuries. I have seen in you the genius of a young Leonardo, and I therefore expect from you “inventions that can mean great things”, as the ancient fathers expected from him. The third millennium will witness innovative and lasting works. #brunellocucinelli #solomeosoulsymposium
The photo took place at what was nicknamed the Solomeo Summit in Solomeo, Italy. According to GQ, Cucinelli invited the crew of tech elites to his hometown to talk about how to make the world a better place, to eat, and to take walks in nature.
Read more: Jeff Bezos, Drew Houston, and a group of other tech execs traveled to a remote Italian village to meet with the fashion designer Silicon Valley is obsessed with (and whose sweaters can cost $3,000)
GQ spoke with Cucinelli and one of his guests, Nextdoor cofounder Nirav Tolia, after the summit, publishing a deep dive into why Silicon Valley is so obsessed with Cucinelli.
But on Wednesday morning, BuzzFeed reporter Ryan Mac noticed that the image had been Photoshopped:
LMAO THEY PHOTOSHOPPED THE WOMEN IN.
(credit to @benjymous for the incredible find via reverse image search and LinkedIn) pic.twitter.com/NzSHT5jO6S
— Ryan Mac (@RMac18) June 12, 2019
Business Insider reached out to Brunello Cucinelli’s press line and received the following statement:
The gathering was an informal affair between friends where we captured some group photos. When we realized we didn’t have a shot where all attendees were represented, we added in photos of two female CEOs taken during the weekend. The photos were shared and approved with all the participants including the two women, Lynn Jurich and Ruzwana Bashir, before posting them on Instagram and they also shared the group photo on their own instagram handles. We meant no harm or had any malicious intent in doing this and we are sorry.
GQ has since removed the image from its post, saying the photo “did not meet GQ’s editorial standards.”
While the Photoshopped image appears to have been an odd workaround for forgetting to take a group photo at the summit, it points to a larger issue: there were only two women present at the event in the first place.
God forbid we talk about how messed up this is. These are the same kind of people that say “We’d hire women but there aren’t any qualified ones available” … until later when we’ll need to photoshop them in to save face
— Crystal House (@abbytoir) June 12, 2019
Also kind of amazing that they thought, “two women, fifteen men. yeah, that’ll check the diversity box!”
— Elizabeth Spiers (@espiers) June 12, 2019
While Photoshop fails can happen to anyone, including more women in the event in the first place might have avoided the issue altogether.
SEE ALSO: Tech execs and fashion — an up-close look at the carefully cultivated personal styles of the Valley’s elite
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