- Facebook is working on a secret initiative code-named “Project Libra” to build a cryptocurrency-based payments system, the Wall Street Journal reported on Friday.
- The social network plans to launch a digital coin that its users can transfer to each other and spend on Facebook and elsewhere, and has spoken to “dozens of financial firms and online merchants” as it seeks investment and launch partners, the report states.
- Facebook is also working on a virtual checkout to allow its users to shop on other websites, and could reward fractions of coins to users who watch adverts, engage with content, or make purchases.
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Facebook has been working on a secret initiative code-named “Project Libra” to build a cryptocurrency-based payments system for more than a year, the Wall Street Journal reported on Friday.
The social media giant plans to introduce a digital coin that its more than 1.5 billion users can transfer to each other and spend on Facebook and other websites, the newspaper reported. It has spoken to “dozens of financial firms and online merchants” as it seeks to raise about $1 billion in investment and enlist partners to help launch the system, according to the report, which cited people familiar with the matter.
Facebook didn’t immediately respond to a request for comment from Business Insider.
The social network has courted Visa, MasterCard, and payment-processor First Data, according to the Journal. It has also approached e-commerce companies and apps about accepting its coin and investing in the project, luring them with the prospect of zero card-processing fees.
Facebook plans to back its coin with dollar reserves to stabilize its value and make it less volatile than bitcoin and other cryptocurrencies, according to the report. Introducing a “stablecoin” may also be a response to mounting concerns about the privacy and safety of its users, as cryptocurrencies claim to offer anonymity and security.
However, there are risks as cryptocurrency deposits have been misused, misplaced, or stolen on several occasions.
The company is also working on a virtual checkout that consumers could use to make purchases on other websites, similarly to how people can use their Facebook credentials to log in to other sites, according to the Journal. It’s also considering paying users fractions of a coin to watch adverts, engage with other content, or shop on its platform, the report adds.
Bloomberg and the New York Times previously reported that Facebook was developing a digital coin to allow WhatsApp users to transfer money.
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