- Wish is a platform that nearly exclusively sells goods produced in China for rock-bottom prices.
- The company’s CEO told Forbes this month that he rebuffed possible acquisition interest from Amazon in 2016.
- Wish and Amazon are on different ends of the online-shopping experience spectrum. Here’s what it’s like to shop with both.
For those used to purchasing on large online shopping websites, Wish can be a bit of an adjustment.
None of the merchandise looks particularly attractive, and the prices are rock-bottom. Some items are literally free and only require paying for shipping. It’s like an online dollar store for buying things from online merchants in China.
Started in 2010 by CEO Peter Szulczewski, a former Google engineer, the site has grown to pull in $1.9 billion in sales, as of 2018, and was valued at $8.7 billion in its latest round of funding, according to Forbes.
Competitors have taken notice of that success. Szulczewski told Forbes earlier this month that he rebuffed possible acquisition interest from Amazon in 2016. An Amazon spokesperson told the magazine that the company does not comment on speculation.
There are, of course, problems with this model. Wish doesn’t sell anything directly, and some third-party merchants will end up switching out products with a cheaper model, or even send an empty package. Quality assurance is difficult, and wait times from order to receipt can be lengthy for customers. Negative reviews of Wish are spread far and wide across the internet.
I shopped for similar products from Wish and Amazon and saw just how different the experience can be:
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Navigating to Wish.com, the experience started off like any other.
While signing up or logging in, Wish treats you to a preview of the deals in store.
Upon creating my account, I was assaulted by several pop-ups. The first told me there was an extra 10% off today for new members.
See the rest of the story at Business Insider