- Instagram launched a checkout button this week, allowing users to shop without ever leaving the platform.
- Checkout on Instagram is currently being beta-tested with 23 brands.
- Instagram has partnered with some of the buzziest names in retail, including Kylie Cosmetics, Zara, and Outdoor Voices.
You can now shop on Instagram without ever leaving the app.
On Tuesday, Instagram announced it had launched “Checkout on Instagram.” Shoppers can tap an Instagram photo to see a “Checkout on Instagram” button, which lists the price of the item. Tapping the button allows users to select from various options like size and color, see similar items, and pay without leaving Instagram.
Read more: ‘It helps Facebook further fortify its walled garden’: Instagram is testing in-app checkout to make shopping more seamless, but experts say it has a bigger agenda
However, shoppers won’t be able to buy from just any brand with an Instagram page. Checkout on Instagram launched with 23 brands, including some of the buzziest, most Instagrammable names in retail.
Here are the 23 brands that you can now shop from without ever leaving the Instagram app:
SEE ALSO: These are the brands that Gen Z shops at most, according to a survey of more than 1,800 young Americans
Instagram handle: @adidaswomen
Anastasia Beverly Hills
Instagram handle: @anastasiabeverlyhills
Instagram handle: @balmain
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