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These Are the 10 Most Googled Beauty Brands of 2017

2017 was an insane year in every way, and the beauty industry was no exception. From the launch of Rihanna’s groundbreaking makeup collection Fenty Beauty, to the insane rise of multi-level marketing brands like LipSense, there was no shortage of new releases, innovations, and ‘grammable goods. Ahead, find which beauty brands people were most curious about in 2017, and read the rest of Google’s fascinating year-end report right here.