Do #Bollywood celebrities fake affairs to promote their films?

20 June-2014, IE: Since the past couple of years, there’s been an interesting trend in Bollywood especially among the youngsters. At the time of promoting their films, the lead co-stars always seem to have a romance brewing between them. However, after the film’s release the sparks suddenly fizzle off.

Shraddha Kapoor and Sidharth Malhotra, who are gearing up for the release of their film ‘Ek Villain’, are all smiles and sweet talk as they go about their last minute promotions.

Do #Bollywood celebrities fake affairs to promote their films?

Do #Bollywood celebrities fake affairs to promote their films?

Sidharth Malhotra was all praise for his co-star during their promotions in New Delhi, saying, “So far she has been the most adventurous co-star.” He further added, “Don’t go on her height and figure, she only looks petite but she is very gutsy at heart.”
On her part Shraddha said, “I have done scuba diving and normally it takes three days to train but Sidharth like a pro, learned it in 2 hours and was swimming with fishes like a pro.”
Another onscreen and may be offscreen couple that is busy with promotions is Salman Khan and Jacqueline Fernandez. The duo were all cuddles and whispers as they launched the trailer of their upcoming film, ‘Kick’ at a recent event.


Aamir Khan’s director wife Kiran Rao recently appeared as a guest at the Indian Express Idea Exchange. When asked whether these romances were fake or infact real, she said that it actually does happen and that it’s natural to develop romantic feelings while being away on the sets. Kiran who in fact met her husband Aamir Khan on the sets of ‘Lagaan’, further added that on every film set, there is bound to be a hook-up.
In the past as well, ‘Student of the Year’ actors, Alia Bhatt and Varun Dhawan sparked rumours with their chemistry. Then Alia sent the rumour mills abuzz with her supposed closeness to ‘2 States’ co-star Arjun Kapoor.


But, the ‘Highway’ star is back again cosying up to Varun Dhawan as they await the release of ‘Humpty Sharma Ki Dulhania’.


It makes us wonder whether these are brief romantic flings or just for the sake of publicity and to create a certain hype about their films. Like in the case of Arjun Kapoor and Ranveer Singh, who gave us the perfect picture of ‘bromance’ during the promotions of ‘Gunday’.


But now reports are that the two are not the best of friends anymore and hardly have any time to catch up.