Home / Editorial / Embrace Event Marketing for Brand Building

Embrace Event Marketing for Brand Building

Business professionals all over the world are struggling with the challenge of building an international buzz around their brand. Digital marketing has helped break down some of the barriers, but reaching (the right) consumers among the glut of online content is proving harder and harder with every passing year.

Old-school marketing techniques just aren’t cutting it anymore, so it’s critical for companies to implement something bigger and more impactful. Fortunately, marketing as a discipline is continuing to evolve rapidly, with innovative new ways to get through to consumers and convert them into long-term customers. Event marketing is one of those innovative and impactful methods changing the marketing landscape.

Given the miniscule window of opportunity in which a brand can impress and convert a consumer, it’s never been more important to create a strong first impression.

Fastest-growing marketing technique

One of the fastest-growing marketing techniques drawing the attention of industry professionals around the globe is Event Marketing. Not only can it form a stronger bond with the consumer, it can also yield helpful insights about customer needs and motives.

Those insights can be invaluable for business owners, especially in the development or refinement of its products and services. Once a business understands what the customer needs and wants, the toughest part is out of the way.

Innovative way of building brand awareness

In recent years, creative event marketing companies have come up with ground-breaking ways of increasing brand awareness. They make great use of music, drama, and sporting events to get their brand in front of the widest possible audience.

Event marketing is ideal for generating buzz at the right time, in the right place, especially if it coincides with a product launch or another brand milestone. The tangible and immersive nature of event marketing also motivates consumers to take action in a way that other marketing methods can’t.

Connect buyers and companies

Successful event marketing companies excel at creating unforgettable and impactful events capable of resonating with large numbers of people, not unlike fans at a concert or sporting event. One of the keys to their success is creating an interactive atmosphere, which builds a positive, long-lasting impression with consumers. Introducing a collaborative element has also proven to be a great way to get people engaged, and to get them excited about the brand and its products or services—a win for any company, big or small.

The best events also produce a word-of-mouth effect, which can see brand buzz grow rapidly both online and off. Of course, it only works if you’ve succeeded in creating an outstanding brand association (even “good” probably isn’t good enough to get word-of-mouth publicity in today’s marketing climate).

Bottom Line

Modern technology also has a role to play in event marketing. Whether it’s tradeshows, seminars, conferences, live webinars or fundraisers, effective marketers know how to balance technology with the personal touch.

Companies tend to use events as a way of establishing and building their brand in a powerful way. Part of that often means earning the trust of consumers by soft-selling and engaging in a conversation, rather than simply spouting the merits of the brand.

If your brand could use a boost, contact PNH Solutions today. Each order large or small will be treated with the same degree of diligence, hard work, integrity and reliability. PNH is an experiential marketing company that specializes in large-format printing and custom hardware construction for promotional products within events, retail environments, exhibits and trade shows. By printing, building and finishing everything in-house using the latest technology in the industry, it offers turn-key products that meet customer requirements and go above expectations.

With close to 30 years of experience, PNH has partnered with Canadian, American and international leading and forward thinking marketing professionals, merchandisers, agencies, large corporations, business owners, governments and organizations to help promote and display their brands, both indoors and outdoors. Based in Montreal and Toronto, the company brings your creative projects to life, wherever they are in the world. The company has recently taken steps to become one of the most environmentally friendly Large Format Printers in North America. Their brand new HP 3000 L printers use a new generation of “ECOLOGO” latex inks that are certified UL 2801. Best of all, their partnership with HP also allows them to recycle all supplies associated with this printing process. Their clients will be able to return those no-longer-needed print jobs to HP to be recycled for free.

PNH introduces you to a whole new world of possibilities for your brand. By carefully listening and by understanding the extent of your project, the experienced team at PNH helps you choose products and services that meet your requirements and exceed your expectations. If you can’t find exactly what you’re looking for, PNH can also fully customize your project. With a wide variety of substrates, inks, finishing options and standard or made-to-measure hardware solutions, it helps you personalize your products to best reflect your brand personality. Additionally, PNH helps you conceptualize your project through 3D rendering and modelling, making it easier for you to visualize and make any necessary changes to your project. For more information, refer to PNH’s website https://www.pnh.ca/