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An Ad of Woman Hair Blowing Can Changes Your Life Styles

Sweden, 27 February-2014,Tim Nudd: This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train.

An Ad of Woman Hair Blowing Can Changes Your Life Styles

An Ad of Woman Hair Blowing Can Changes Your Life Styles

It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment. Wonderful Subway Ad Shows a Woman’s Hair Blowing Around Whenever a Train Arrives Simple, great idea for hair-care products .
The agency, Stopp in Stockholm, says the ad, for Apotek Hjärtat’s Apolosophy products, was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days “as a way for them to show the opportunities their screens can offer.”
Here is the full video view of the Apotek Hjärtat – Blowing in The Wind

Input source : dsgnrt.net

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