Evolution of the Media

The contemporary period has come to be labelled variously the information age or the communication age and most recently the networking age. Media in our country is known as the watchdog of democracy. A human being’s need for media is as strong and as basic as the need to eat, sleep and love.

Evolution of the Media

Evolution of the Media

Media is both an individual and social need. Media as we know is the fourth estate of nation. In contemporary period media is playing an important role in highlighting the socio-political and economic issues like corruption, social inequality, child labor, etc. Media during the freedom struggle worked a lot to maintain peace and harmony in the country. Media, be it print or electronic, has undergone a series of developments ever since its existence. The modern mass media and journalism is one of its example. The print media like papers, magazines, journals, posters etc. have always remained as a good source of information for the masses. Let us have an overview of media from its pioneer stage. We should appreciate the works of the great personalities like William Bolts who started first news paper against colonial administration. He was the first Indian journalist to contribute to the development of media in India. James August Hickey started his news paper namely Hickey’s Gazette/Calcutta general advisory in 1780. He is popularly known as the father of Indian Press. Girish Chandra Ghosh and Girish Chandra Mukherjee started Hindu Patriot from Calcutta. The works of Devendra Tagore and Manmohan Ghosh are also worth appreciating. Raja Rammohan Roy who is considered as the father of Indian Journalism gave countless sacrifices to spread journalism in the country. When we talk of electronic media like Radio, Television, internet etc. these mass media technologies have always changed the ideologies of audiences through information, education, and entertainment. And it is only due to modern technology life has became so fast. With the advancement in computer technology we are fast losing our cultural assets. Information has become so redundant and is changing every second. This modern gadgetry has of course made the life comfortable. Nowadays media covers almost all the issues related to social, political, economic, etc. The network of news channels, news papers, radio stations etc. has widened the scope of media in contemporary period. The introduction of DTH service, cable Television etc. in rural areas has increased the context of electronic media in contemporary period.
Editor’s note: Peerzada Mansoor is a freelancer based in Kashmir Valley and is presently working with Indilens as a team reporter.