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Samsung’s trial by fire

Earlier this month, Samsung had to do the unthinkable for any commercial enterprise — ask their consumers to return their product because it was not safe — after several reports from Galaxy Note 7 owners that their phone was on fire.

A woman passes a Samsung Note 7 advertisement in Singapore September 22, 2016. — Photo: Reuters

Not in the cool way; the rechargable lithium-ion battery was catching fire, exploding in some cases.

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