UCWeb Inc., an Alibaba Mobile Business Group Company, has announced the launch of a new UC Browser and also a strategic partnership with Colors TV.
UC Browser is one of the leading mobile browser with over 80 million monthly average users and a market share of close to 50%, as per StatCounter.
Driven by big-data technology, the UC Browser includes news feeds from UC News making it an integral part of UC Browser now, with more customisation options for the users, said a statement released by the company.
The partnership with Colors TV for some of its shows is a reinforcement of the strategy of Alibaba Mobile Business Group, to digitize entertainment content on mobile while transforming itself from tool to content and further offer more comprehensive content options to users who access internet on the go, it added.
Incidentally, UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top three mobile browsers, according to StatCounter.
In Q1 FY 2016 – 2017 results of Alibaba Group, UCWeb has played a significant role by strengthening company’s competitive positions in digital media and entertainment category., said the statement adding that the digital media and entertainment segment of Alibaba Group operates businesses through multiple properties including UCWeb.
The new UC Browser embraces adaptability by offering direct news feeds from UC News, an app exclusively launched for India market in June 2016.
Once a user selects his favourite topics, the algorithm adapts and offers more information on the topic of his choice.
The information is shareable, can be customised and is available in 2 languages – English and Hindi – which will later, also be available in other regional languages, starti