Deepika Padukone is now the face of an Indian airline!

Vistara, which is a joint venture between Tata Sons Ltd and Singapore Airlines, has announced Deepika Padukone as its brand ambassador. Vistara is all set to launch its new multimedia campaign on August 22, with Deepika as the face of the brand.

Deepika has already shot for the television commercial for three days and the airline has given some glimpses of the campaign with the hashtag #WhichStar on social media platforms. The TVC revolves around the feeling of joy and wonder that one feels on flying for the first time. Deepika will be showcasing the brand promise which talks about looking forward to flying again.

Speaking about her association with Vistara, Deepika Padukone said, “It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. Vistara actually makes me look forward to flying again, like I did when I was a child and every flight was a wonder. The new TVC aims to capture that feeling in a charming and evocative manner.”

Through this campaign, Vistara wishes to reach out to its core audience and make the brand a household name. Mr. Phee Teik Yeoh, CEO, Vistara said, “We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara.”

This is not the first time that an airline has launched a campaign with an actress. Airlines across the world are using actresses to promote their brand. While Nicole Kidman is the face of Emirates, Katrina Kaif in the past, has endorsed Etihad. Deepika Padukone had earlier endorsed Kingfisher Airlines.