Paltrow, team up for reality TV show

Los Angeles, Aug 6 – Actress Gwyneth Paltrow is heading to the small screen to team up with music producer and rapper for a new reality show.

The 43-year-old, who has her own lifestyle brand, Goop, and the Black Eyed Peas star will be joined by entrepreneur Gary Vaynerchuk on Planet of the Apps, a new series co-produced by Propogate and Apple that will see the trio serve as mentors and advisors to app developers, reports

Executive producers Ben Silverman and Howard T. Owens said in a statement: We are thrilled to collaborate with Gwyneth, Gary and on ‘Planet of the Apps’.

Paltrow hopes she and her co-advisors can put their expertise to good use on the show.

Developing and launching a business based on your own original idea can be exhilarating, but intimidating, she said.

This is a great opportunity to be a part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives, she added.