The mystique of the world we don’t know lures us: Ekta Kapoor

After being the pioneer of saas-bahu soaps on TV with Kyunki Saas Bhi Kabhi Bahu Thi, Ekta Kapoor has set the trend of shows with supernatural and paranormal elements. Naagin that revolved around the concept of icchadari naagin became the numero uno show since its inception and the promos of Season 2 are already on air. In the meantime, she is back with Kavach — Kaali Shaktiyon Se that deals with supernatural elements. Here she talks about what makes these shows popular and why shows like Pyaar Ko Ho Jaane Do, that was supposed to be a game-changer had no takers…

After saas-bahu soaps you have unleashed the naagins and supernatural forces. What makes these shows popular?

Why are Harry Potter and Game Of Thrones popular? We have been seeing these typical shows for so many years — supernatural mixed with social elements. It gives the social shows another twist. I think it’s a mystique of the world we don’t know that lures us. It’s the unknown that excites us more to watch them. Having said that there’s going to be a phase for everything. We will constantly do all kinds of entertainment. Right now, this space is interesting to explore. When it gets to the level of becoming repetitive people will want a break from it. I know that when the audience gets bored I am supposed to accept defeat and move on.

Your show Pyaar Ko Ho Jaane Do, despite having a good cast and a progressive theme didn’t work.

I think it’s got to do with people like us — you and me. We don’t watch TV. We are not into appointment viewing and none of us is at home to make appointment viewing a priority. Shows targetted at urban India will now have to be seen on Apps. We are moving to different mediums. TV is for that audience which is now being exposed to it at home and for those who have fewer options for entertainment.

You yourself are a religious person, so how did Kavach come about?

I don’t call myself a religious person ever. I am a spiritual person, I follow my own beliefs. I don’t follow one religion completely. If anything hurts the sensibilities I don’t follow that. Religion for me is the final path of spirituality. As for Kavach, it has both points of viewers — non-believers who are the family members including the protagonist and others who feel these things happen. It is the unknown science and till proven completely wrong there will be both sides to it.

Is it true that Ken Ghosh’s XXX, the film that you produced is now going to be a web series?

I can’t comment on that right now. I work for a company and the decisions made in the company will always be relevant to what works best for the show and film.