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Snapchat redesigned: Lets users subscribe to published content, aims to boost media channels

MUMBAI:Snapchat has redesigned their mobile app to draw more focus to its Discover and Live Stories. The new look allows publishers to include a new headline and image for each daily story in user feeds in an effort to increase visibility. Users can also subscribe to specific channels so that they can see it just below the updates from friends.

Channels in the Discover section include media partners such as BuzzFeed, Time’s People magazine, MTV, Mashable and Cosmopolitan. However, a report by Bloomberg points out that, people familiar with the matter said, “Discover isn’t the most popular part of the app. While 150 million people visit Snapchat daily, a Discover channel may only get 1 million views a day.”

These changes are the company’s latest effort to boost its advertising business. The service reportedly surpassed Twitter with 150 million daily users.

150 million people use Snapchat every day, as compared to Twitter’s 140 million. This after Snapchat’s estimated daily users back in December was 110 million. Of course, neither of those companies have given out those numbers publicly, but Bloomberg cites inside source that say Snapchat has steadily grown its following, even as Twitter’s has dwindled.

The number of people using Snapchat in the United States will leap more than 27 percent this year to 58.6 million, meaning that nearly one in five people in the country will be using the service, according to an eMarketer forecast.

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