Snapdeal’s Freecharge partners with payment gateway CCAvenue

Snapdeal-owned digital payments platform FreeCharge has partnered with a payment gateway CCAvenue to strengthen its offline offerings, as it gains access to over one lakh online merchants across sectors like hospitality, retail and education.

A file photo of Rohit Bansal, Co-Founder,, Kunal Shah, Co-founder and CEO, FreeCharge, Kunal Bahl, Co-Founder and CEO, Snapdeal and Sandeep Tandon, Co-founder, FreeCharge during a press conference in Bengaluru. Photo: G.R.N. Somashekar

It will also help them access real-time, multi-currency online payment services, Freecharge said in a statement on Monday.

“We want to make FreeCharge wallet ubiquitous in both the online and offline space by creating an ecosystem of partnership. With CCAvenue, we will further strengthen our partner ecosystem and offer our customers a wider assortment of online merchants,” Govind Rajan, Chief Operating Officer, FreeCharge said.

This association would allow CCAvenue e-merchants use FreeCharge as a payment option.

FreeCharge directly competes with payment e-wallets like Alibaba-backed Paytm, and Flipkart’s recently launched Flipkart Money.

Founded in 2001, CCAvenue is a payment gateway service provider offering real-time, multi-currency payment solutions to businesses in hospitality, education, online retail and other major industry verticals.