Video-streaming service Netflix is all ready to set foot in India, according to media reports. It is expected that the announcement for the same will be made at the upcoming Consumer Electronics Show 2016 (CES 2016), according to a report in The Hindu Business Line
Netflix earlier had plans to enter Asian markets starting with Singapore, Hong Kong, and two other nations in early 2016. But there is not confirmation on the dates yet.
According to media reports, the US-based company has partnered with an Indian telecom company, name of which remains under wraps, to leverage the 4G networks. In the current scenario, only Airtel has the infrastructure and presence in select cities with its 4G networks. Reliance has announced its 4G services, but currently they are available for its employees only.
Netflix offers a range of content for streaming in association with TV networks, studios. It also has its original content such as award-winning House of Cards, Orange Is the New Black, and the movie Beasts of No Nation. The services are not officially available in India, but users in other countries can avail the services at $8.99 (Rs 600 approx) per month, reports NDTV
Netflix’s entry will boost the market of Internet-powered services in the country as the 3G and broadband connection network expands in the country. Currently, Eros Now and HotStar offer services at competitive prices. Netflix’s official launch will put an end to piggybackers who use third party tools to gain access to the services.