FM Arun Jaitley launches superior broadcast NXT DIGITAL

New Delhi(ANI): Arun Jaitley on Wednesday launched a digital platform initiative under the brand name NXT DIGITAL promoted by the Hinduja Group.

Finance Minister Arun Jaitley

Headend In The Sky (HITS), a digital platform would provide viewers access to over 500 television channels of their choice. Viewers will have an access to all international, national, regional and local channels.

Customers in Andhra Pradesh, Telangana, Maharashtra, Punjab and Karnataka will now have greater access to channels of their choice with other states joining in soon. The platform is expected to give a thumbs up to the Digital India initiative and Make In India mission.

Arun Jaitley launched the platform by pressing the button that will enable viewers an access to over 500 television channels of their choice. Speaking on the occasion Jaitley said, “In view of the multiple carriage technologies the launch would provide consumers with wider choice.”

The NXT DIGITAL Broadcast Centre is a state-of-the-art next-generation MPEG-4 facility that has been designed to provide a variety of services to the cable distribution fraternity and their customers all across India.

The technology is future-proof and would offer enhanced television experiences for the subscriber whilst allowing the cable fraternity to manage their networks effortlessly using new-age ?cloud? solutions, with a minimal investment.

Designed in a unique manner, NXT DIGITAL’s distribution will help India register quantum growth. The initiative will enable thousands of entrepreneurial cable operators to make a transition from analog to digital across an estimated 120 million homes in India.