21 July-2014, IBN Live: LG has launched its flagship G3 smartphone in India and aims…
It’s almost an inevitable phenomenon around this time of the year, at least since the dawn of the twenty-tens. By this time most leading mobile device manufacturers have unveiled their prestigious flagship for the year, sparking the usual debate – which is the greatest of them all. It also triggers the bigger question – what do customers willing to spend in excess of Rs 40,000 on a mobile device really want? We had the opportunity to spend a month with the G4 as part of LG’s novel pre-launch experience programme. The LG G4 joins a formidable fray with a power-packed device; but does it have all the bells and whistles that can give LG much needed traction at the top of the Android pyramid?
One of the consumer insights device manufacturers seem to have finally fathomed is the optimal size. In 2015, the sweet spot seems to be somewhere between 5 and 5.5 inches and, not surprisingly all flagships are in this zone (The 4.7-inch iPhone 6 is probably the only exception). But with large form factors (coupled with metal and glass builds) comes another gripe – being able to cling on to your device and not letting it go into ‘free fall’ mode. The G4 does two things right – the device is slightly contoured (LG calls it Slim arc design) and there’s a reassuring leather back. The stylish leather back doesn’t just add visual appeal but ensures a
better grip, even with sweaty palms. The big question is how the leather back will age over a few months; there’s a ceramic back option too but it’s not half as appealing.
The G4 is a good looking device but there’s no escaping a sense of déjà-vu – it does have a striking similarity to its older sibling (the G3). The G4 becomes the third LG flagship in a row to sport the rear key.
Unedited aerial shot of Chennai coastline.
Indoor low-light shot.
The G4 is more than ‘2015-proof’ on the hardware front. At its heart is the Qualcomm Snapdragon 808 Processor with X10 LTE (1.8GHz, Quad Core) coupled with 3GB of RAM; enough said! It’s blazing quick – the G4 clocked 49008 on our AnTuTu scores while the corresponding score (Work performance score) on PCMark was 4614. The 5.5-inch IPS Quantum display (2560 x 1440 pixels) packs an incredible 534 PPI (pixels per inch); it is one of the most vibrant displays out there. We wish more flagship devices would give their speakers the same love and attention as the display. The G4 is covered on the storage front – 32GB internal memory plus support for Micro SD cards up to 128GB and a generous 100GB of Google drive cloud storage for 2 years.
The G4 ticks what many mobile users consider the two most important boxes – the camera and the battery. The 3000 mAh battery gives this device a serious edge over its immediate competition like the S6 and the One M9+. The fact that the battery is removable is a bonus. We got through most days (except a couple of days when the camera was on overdrive) comfortably with a single charging cycle.
Primary camera, Display, Leather back
LG’s custom UI
LG like to use the term ‘Human-centric UX’ to showcase its user friendly and intuitive user experience that combines both hardware (Like the nifty double press for the camera) and software enhancements. While some of the features like Event pocket are handy, the UI still has a slightly ‘dated’ visual experience that doesn’t do the G4 any favours. The LG G4 is undoubtedly LG’s finest smartphone ever; it has the hardware fire power, a good solid build, a killer camera and a battery that won’t let you down. LG will be hoping it has enough to justify the Rs 51,000 price tag, we will find out soon enough.