Nestle sees more than Rs 320 crore hit from Maggi ban

New Delhi(WEB TEAM): Food giant Nestle’s Indian unit said it would take a hit of more than Rs 320 crore from the continuing withdrawal and destruction of its Maggi instant noodles.

Nestle has been battling its worst-ever branding crisis in India since a regulator in the northern state of Uttar Pradesh found monosodium glutamate and excess lead in a sample of its hugely popular noodles. The company on Friday challenged those findings in court but has to continue with the withdrawal until a verdict is reached.

On Monday Nestle India said the estimated sales value of the stock in the market was worth around Rs 210 crore. It also has Maggi noodles and related products in its factories and distribution centres worth Rs 110 crore.

“There will be additional costs to take into account, for example bringing stock from the market, transporting stock to destruction points,” Nestle said in a statement. Nestle withdrew all varieties of Maggi noodles on June 5, hours before the country’s food safety authority (FSSAI) banned the snack, ruling it “unsafe and hazardous”.

The company has maintained the noodles are safe, told the Bombay High Court on Friday that FSSAI’s decision was arbitrary, and questioned the standards of testing behind it.

The company said it would deal with the associated costs at the time of reporting results. Nestle India reported its March quarter results on May 15. Meanwhile, Australia has temporarily suspended import of Maggi noodles from India as the popular instant snack has come under mounting scrutiny over food safety concerns.

The Department of Agriculture of the Australian government has issued a “holding order” against Maggi as a precautionary measures on June 11.

“The purpose of this notice is to advise that the department has applied a holding order to Maggi brand noodles (Maggi noodles) from India.

“This is a precautionary measure in response to reports of levels of lead that are potentially non-compliant with the permissible levels in the Australia New Zealand Food Standards Code (the Code),” Australian Department of Agriculture said in the notice.

This would apply to all Maggi noodles imported to Australia from India, it said.

Input with PTI

Posted by on June 16, 2015. Filed under Editorial. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.