India Consumer Insight Unveils Indians’ Instant Noodle Consumption Preferences

New Delhi, 14 April(Indilens Web Team): India Consumer Insight (ICI), a market research website powered by MicroAd India Pvt. Ltd., the leading Online Advertising Platform company in India, has released its latest survey findings on “Instant Noodles Consumption in India” in cooperation with Casley Consulting, Inc.

According to the report of World Instant Noodles Association (WINA), India is the world’s fifth-largest consumer of instant noodles. The instant noodles market in India has been growing, mainly driven by urbanization and changing lifestyle. In addition, many international instant noodle brands have entered the Indian market in recent years and shaken up the industry that had been dominated by a monopoly for almost 30 years. In order to gain insight into India’s evolving instant noodles market, ICI has conducted a survey with more than 800 respondents to find out their consumption behaviours and preferences.

■ Survey Results(Partial)
【Survey Outline】
Number of respondents: 855
Survey period: 2 March – 30 March 2015

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Age of Respondents

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The results show that the majority of the respondents have consumed instant noodles but there are still about 18% of them who have never had instant noodles. Besides, the consumption rate of packet noodles is 10% higher than that of cup noodles. Maggi is the most consumed and most flavoured brand of instant noodles, while Yippee is considered as its next nearest rival. “Taste”, “Flavour” and “Nutrition” are rated as the top most important factors in deciding what brand of instant noodles to purchase.

Although small retail shops near consumers’ houses are the most common place for them to purchase instant noodles, online purchases take up a non-negligible 13% share.

Furthermore, 67% of the respondents take instant noodles once or more than once a week, among which 20% of them consume almost everyday. The majority of them prefer packet noodles to cup noodles, primarily because packet noodles are easier to purchase, more delicious and come with more flavours and varieties.

To see the full report “Instant Noodles Consumption in India”, please visit

Editor’s Note : MicroAd India was established in December 2012, MicroAd India is an advertising technology company that provides demand-side-platform (DSP), called MicroAd BLADE, to empower the effective management and optimization of online display ads for advertisers. With self-serve or managed ad operations, MicroAd BLADE is currently serving more than 10,000 clients across Asia.

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