NEW DELHI, 1 Jun-2014, PTI: Diesel prices were today hiked by 50 paise a litre,…
Mumbai,Farida Sidhwa Govekar(enterprisers) : Starting from merely 50 paisa per day, Mrs. Patricia Narayan now earns INR 2 lakh a day. She started her career 35 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach a midst all odds. Today, she has overcome the hurdles and owns a chain of restaurants.The story of Patricia Narayan, winner of this year’s ‘Ficci Woman Entrepreneur of the Year’ award is amazing. She started her career 30 years ago as an entrepreneur, selling eateries from a mobile cart on the Marina beach amidst all odds — battling a failed marriage, coping with her husband, a multiple addict, and taking care of two kids.
Today, she has overcome the hurdles and owns a chain of restaurants.
She married against the will of her parents. Unfortunately, the marriage failed but her parents never forgave her and she was on her own along with 2 children.
“I knew I should either succumb to the burden or fight; I decided to fight my lonely battle.” she said. She started selling pickles, squashes and jams she made at home.
I was always interested in cooking and passionate about trying out new dishes. But, the thought of becoming a business woman never came to my mind at all as I do not come from a business family. Both my parents were government servants.
But my marriage changed everything. Both the families opposed the marriage vehemently as my husband belonged to the Brahmin community; unfortunately my marriage did not work out as my husband was addicted to alcohol, drugs, etc. I could not bring him out of the addiction. As a young woman, I did not know how to cope with this and I was getting beaten up everyday.
Though my father, a very conservative Christian never forgave me, he gave me refuge when I had nowhere to go. I was thrown out with two very small children. It was a question of survival for me. I knew I should either succumb to the burden or fight; I decided to fight my lonely battle.
I did not want to be a burden on my parents. So, to be economically independent, I could only do what I knew and what I liked. I started making pickles, squashes and jams at home. I just took a couple of hundred rupees from my mother. I sold everything I made in one day and that gave me confidence.
However, the turning point in her life came when she started her own cart on Marine Drive, Mumbai in the year 1980. This gave her identity and exposure. According to her, the Marina beach was her business school, her MBA. On the first she just sold one cup of coffee, making 50 paise the first day. But she never lost hope and earned as high as 2500 rs a day.
One day the Slum Clearance Board gave her an offer to run the canteen at their office with a proper kitchen. The chairman met her during morning walk. Thereafter, she never looked back.
In 2004, life again took an ugly turn when she lost her daughter in a car accident along with her son-in-law. This was a huge setback for her. The ambulance refused to carry their dead bodies. Finally, somebody carried all the dead bodies in the boot of a car. She couldn’t bear the scene and broke down.
That is when she decided to keep an ambulance on that very spot to help people whether the victims are alive or dead.
Her dedication and hardwork helped Sandeepha attain great heights in the hospitality sector. Today, Sandeepha boasts of channelising sales through 14 outlets across Chennai, earning INR 2 lakh on an average daily basis. She was awarded ‘FICCI Entrepreneur Of The Year’ in 2010.