15 July-2014, WSJ: Amazon.com Inc. may lag Google Inc. in the smartphone market, but it is winning in at least one other category: employee attractiveness.
The number crunchers at Hinge, a social-networking app that matches young professionals, have found that workers at the online retailer are more sought-after than their peers at Google. Users swiped right on the profiles of Amazon employees, indicating they’d like to connect, about 14% more often than on the average Hinge profile, according to the data. Googlers’ profiles were right-swiped about 7% above average.
Hinge, based in New York but with networks in several American cities, also tracked the numbers for employees of Apple Inc., Facebook Inc. and Microsoft Corp. Bad news for the folks at the Genius Bar: Apple employees’ profiles were the least frequently swiped of the bunch. (See the rankings above.)
“It wasn’t necessarily as I would have guessed,” said Hinge CEO Justin McLeod, who declined to offer his own opinion on the most attractive bunch.
Hinge, which debuted last year and said it is nearing its three millionth match, distinguishes itself from dating apps such as Tinder and OkCupid in part by placing more emphasis on professional experience. The app pulls information about current employers from users’ Facebook profiles, displaying those companies prominently along with basic stats like name and age. That feature, along with an algorithm that only serves potential matches who are connected through mutual friends, has helped Hinge maintain a user base that is 99% college-educated professionals, according to the company. (For the job-minded networker, there’s also the app LinkedUp!, which syncs employment data with LinkedIn.)
In the Hinge analysis, attractiveness was measured by how often other users swiped right on employees of the five tech companies.
Overall, techies fare well: men and women at four of the five companies were all more attractive than the average Hinge user. Apple workers got right-swiped at about the average rate.
When it comes to pickiness – defined by how often Hinge users pass, or swipe left, on prospective matches – employees of Facebook came out on top, Hinge found. Workers at the social network discarded potential matches 7.5% more often than the average Hinge user.
And Amazon employees, despite their status as most attractive of the bunch, were found to be the least picky, dismissing potential matches 15% below the average rate.