Jalandhar, 28 Jan, Sandipan Sharma: Australian- American business magnate, Rupert Murdoch’s television entertainment company Star India Pvt. Ltd has got the the digital distribution rights for the 2014 edition of the Indian Premier League (IPL) from Times Internet Ltd, the digital arm of the Times of India Group , 4 and would offer streaming, video-on-demand and on mobile operator services, the broadcaster said in a statement.
The Indian Premier League 2014, the broadcast rights of which still rest with competitor Multi Screen Media Pvt. Ltd, will also be shown live onStarsports.com.
Times Internet will broadcast IPL streaming and video on demand on its cricket address on web and mobile, powered by a starsports.com video player. While both the companies will market the joint suggestion, and Star India will be exclusively responsible for monetization, including advertising sales.
“We have a strong digital platform with over 28 million unique viewers and sports is driving it. We already have rights of many key cricket tournaments for this platform. The one thing which was missing was the IPL which is the third largest cricket property in the world as we did not have the rights for it. That is the key reason for this deal,” said Uday Shankar CEO of Star India.