Imphal,Manipur, 24 Feb-2014, Amukhomba Ngangbam(MT): Hard work and determination have guided Sukham Ongbi Kiranbala to success. Her Poirei Foods is not only prospering and earning good dividends, but also giving employment to many unemployed persons.
Image Credit: Manipur Times
Hailing from Kyamgei Khoirom Leikai, Kiranbala has been able to be self dependent through her Poirei Foods, which deals in the manufacture and sale of pickle items made offish, chicken, bamboo shoot, mushroom, garlic, mango, lemon, mixed fruit, Heining, pineapple, sour apple, gooseberry, plum, sour apple salty, olive, Heimang, Ngari (fermented fish), Hawaijar, U-Morok (big chilly), green chilly, beef and pork and candy items made of Heitup, Heining, Heikru Athumba, Heikru Akangba, sweet mango and Mange Bonare etc.
PRICE OF POIREI ITEMS
Various items of pickles and candies manufactured by Poirei Foods are available in almost all the markets of Manipur. These products even sometimes reach Guwahati and Moreh. The price of Kiranbala’s pickle items ranges from Rs60 to Rs180 while price of candy items ranges from Rs10 to Rs30.
MARKETING ANF RETURNS
M/s Kanglei Agro Business Services, M/s Iramdam Marketing, Safi Keithel and Hingminnasi are the authorised marketers of Poirei Foods. The products of Poirei Foods can now occupy quite a good space in the market and have been appreciated by many consumers whoever has tasted it.
“Presently, my firm sells food products of worth around Rs3 lakhs monthly on an average. The various food items prepared under the brand Poirei Foods receive good demand from the people for its unique taste and flavour”, claimed, Sukham Kiranbala, proprietor of Poirei Foods.
HOW SHE STARTED
33-year-old Kiranbala is the wife of Sukham Chandrakumar hailing from Kyamgei Khoirom in Imphal East district. She started her venture on fruit processing industry in the year 1999.
“Initially, I supported my family with the small income earned from weaving. The earning of both my husband and mine was not sufficient enough to manage the family. We experienced the most hardships of life that even our earning could not afford medical expenses when the children got sick. At last, I thought of making fruit pickles and candies using the raw fruits locally available here with the hope of earning good profit. Varieties of fruits were collected from the fruit farmers, and I began preparing pickles and fruit candies.
“I am making all out efforts to promote Poirei Foods brand one of the best in the state using modern technological know-how and inputs. However, my plan is delayed due to financial constraint. If some financial assistance is received from the Government, my industry can be expanded. It can also provide jobs to more people”, she added.