TV time: 429 minutes to Kejriwal, 365 to Modi, 72 to Rahul Gandhi

New Delhi, April 15, Economic Times: AAP may not be much in the reckoning for post-poll tally of Lok Sabha seats as compared to the biggies like BJP and Congress, but its leader Arvind Kejriwal has dominated TV news space during prime time, according to a survey of select channels conducted by an agency.

TV time: 429 minutes to Kejriwal, 365 to Modi, 72 to Rahul Gandhi

Arvind Kejriwal gets highest TV news time coverage, according to study

BJP prime ministerial candidate Narendra Modi occupied the second slot while Congress vice president Rahul Gandhi came a distant third.

The survey, which took into account prime time coverage (8-10pm), shows the AAP leader getting 429 minutes (28.2%) as compared to 365 minutes (24%) by Modi and Rahul Gandhi’s 72 minutes (4.8%).

These conclusions are part of analysis of TV news election coverage, done by CMS Media Lab for the March 1-15 period, on three Hindi and two English channels- Aaj Tak, ABP News, Zee News, NDTV 24×7 and CNN IBN.

Though the findings demolished the popular perception that Modi might be getting more space on TV news, the survey found that the coverage of Kejriwal was “more negative than Modi” during the period of analysis.

Among regional leaders, RJD chief Lalu Prasad got the highest percentage of time (3% of the total coverage). Other leaders like Raj Thackery, Nitish Kumar, Mamata Banerjee, Mulayam Singh Yadav and his son and UP CM Akhilesh Yadav got between coverage space of 1.5%-2%.

Party-wise, it is the BJP which occupied the top position followed by AAP and Congress. Among regional parties, only Samajwadi Party got approximately 5% of the coverage time. The MNS and Shiv Sena got equal coverage by acquiring more than 2% while rest of the regional parties including RJD, TMC, BSP and DMK received less than 2% of the total coverage time given to the political parties.

Interestingly, it is Hindutva and not corruption or governance which got higher position in the list of issues which grabbed coverage during prime time TV news.

In this category, issues around ‘personality’ got top slot followed by Hindutva, party, development, corruption, public policy and governance.

CMS Media Lab claimed that the findings are based on the detailed content analysis of election coverage on the five TV news channels.

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