The results of constant exposure to air pollution and damage to all barriers eventually result…
Air pollution in China is no laughing matter, but one campaign group hopes its bizarre new film will provoke both laughs and action among urban Chinese.
“Hairy Nose” depicts a bleak future where people have evolved lengthy nasal hair to filter out the smog.
It ends with a warning that if people don’t change their ways, pollution will change them.
The charity, WildAid, told the BBC they wanted people to stop waiting for government action to fix the problem.
“We wanted to find some humorous way to talk about the very serious problem we are facing,” said WildAid’s China representative, May Mei.
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Media captionWatch: The video from WildAid shows a bleak future for China
‘Change is not difficult’
Hairy Nose shows a parade of stylish Chinese people – and one dog – sporting elaborately groomed nasal hair as they go about their daily lives in the “putrid, choking air and the never ending smog”.
Still from WildAid’s Hairy Nose video showing a woman with dyed and plaited nose hairImage copyrightWildAid
We see a a young family out with their hairy-nosed baby, a young commuter with her nasal hair dyed and plaited, hipsters playing pool and a couple on a date.
“To them, this is just the way it is,” say the captions.
But one man decides not to “blindly submit” and shaves off his nose hair so he can breathe, “because it reminds me that the sky once was blue”.
“Change air pollution before it changes you,” says the final caption.
Still from WildAid’s Hairy Nose video showing a man who shaved off his nasal hairImage copyrightWildAid
Ms Mei said WildAid wanted to tell people to stop waiting for the government to take action on pollution and climate change, and instead come up with their own creative ways to be more green.