Twitter’s “favourite” button has been a staple for a while; a way for users to show agreement or enjoyment without actually having to retweet. And it’s gone now.
Twitter has today announced it’s killed off the favourtite star button and replaced it with a red heart, symbolising a “like”. The change is appearing on the web version and app, as well as on Twitter-owned Vine, and the hearts have already been on Periscope for some time now. As the company said in its blogpost, “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.”
The favourite feature was first launched in 2006, in the early days of Twitter, years before Facebook had a “like” button. Strangely enough, it was meant to be a bookmarking feature more than anything else, so you could always go back and look at tweets you had favourited.
As for how Twitter users are taking it, clearly a lot of people are unhappy about the change.